TAL Education Group& Lewaijiao

1. Who are we and what do we do in K12 ？

 TAL: Tomorrow Advancing Life  Founded in 2003  Got public in 2010 Basic Info.

2 Leading Brand TAL is the Leading Brand in China Education Market No.1 brand in china’s K-12 math & science tutoring market(2.4 billion USD) Top Chinese education company public in New York Stock Exchange Significant growth on student enrollment and revenue(10 million offline& 9.5million online)

BEST Content 4 High student retention rate(90%) Ability to attract top-quality teachers High referral rate and low student acquisition costs TAL’s Strong Brand Drives Sustainable Competitive Advantage BEST Brand BEST TeachersBEST Students

6 Provincewith learning center coverage Provincenot yet covered by TAL learning center network 19 cities 285 learning centers >1,000,000 student enrollment in 2014 academic year Also, large untapped geographic expansion opportunity Plan to expand into cities in 5 years Strong and fast-growing offline student base…

To be stronger To be bigger

3 What We Do in K-12 Comprehensive Tutoring Service Offering We develop multi-subject, multi-year relationships with our students We Cover Core Subjects in the K-12 School Curriculum Primary SchoolMiddle SchoolHigh School K Offered Through Multiple Class Formats Personalized Premium Services (1-on-1) Launched in 2007 Online Courses Launched in Mathematics English Chinese Physics Chemistry Biology Small Classes Launched in 2003 Launched in 2011

Online classes offline classes

A. B. C. D. E. Match 4. Online classes 3. One-on-one classes 2. Small classes 1. Kindergarten students 5. Online spoken English

Whole family

2. Introduction of Lewaijiao

Le Waijiao is a TAL brand, which mainly provides one-on-one online English speaking classes. We work with Cambridge Press and develop a series of courses aiming at improving K12 students’ spoken English. TAL brand Cambridge Press K12 students

Schoolmaster Marketing Department Technology Department Product & Research Department Teacher Training Department Teaching management Department Tutoring Department Master’s office Our team

OUR TEAM Teaching Centers Philippine  11 centers  6 cities

OUR TEAM Teaching Centers America  2 centers  2 states

Our belief Get stronger Become closer Grow faster

Our story % % 1year

own family

3. Corporate Culture

14 Our Vision ： To become a RESPECTABLE education enterprise Quality Instruction Leading Brand InnovationOutcomes

14 Our Mission ： To make study more effective TAL Education’s Mission is to Combine World-Class Education Resources, High Quality Instruction and Technological Innovation to Deliver Better Education. Quality Instruction Leading Brand InnovationOutcomes

Education Ideal To stimulate interest To nurture habits To build character

Client-centered Core Value

Three sentences If we can’t guarantee the quality of classes, it is no better than robbing or stealing.

Three sentences If the brand of Le Waijiao is not spread by word of mouth, we will not win respect from clients.

Three sentences If we don’t reach out for our clients, or feel for them, and we are not close to our clients, we don’t have a bright future.

Family members and clients

Our target Whole family Own family Members & clients Lewaijiao

PART 5 Assignment for Day 5

Assignment for Day 5: Workshop Please select one out of the following topics and give a presentation within 15 min. (No repetition) 1.Difference between online and offline teaching 2.Difference between 1 on 1 and 1 on more teaching 3.Difference between teaching Chinese and American kids 4.Difference between teaching and other occupations 5.Difference between home-based teaching and center- based teaching

Thank you!