Chapter 5 Affective Aspects Persuasive Technologies Interaction Design Section 5.5 pg

Persuasion Technologies being used to draw people’s attention to certain kinds of information in an attempt to change what they do or think.

Persuasive Technology Fogg (2003) ‘Persuasive Technology’; Interactive computing systems deliberately designed to change people’s attitudes and behaviors

Stanford University Persuasive Technology Lab

Stanford University Facebook Course CS337W – Creating Engaging Facebook Apps. Facebook is a Persuasive Technology In 2007 the most effective persuasive technology has been Facebook. Today’s Facebook experience has so many elements of persuasion, so we’ve decided to dive in deep. Our goal is to understand the psychology of Facebook.

Persuasive Technology Border Wars Stanford University – gjYhttp:// gjY

The Past In the past persuasion was done through advertisements that would pull at your heartstrings or make you think an action is wrong.

Media Format Donate now and save a child!

Games Pocket Pikachu –“Real” Exercise keeps the virtual pet alive

Making Life Easy Amazon One Click –With only one click a package could be on its way. –Makes purchasing so simple that its tempting to buy stuff.

Pointless Rewards Achievement Points –Collected through performing tasks in games. –Pointless, but people will spend money just to increase their score. –Some will play games they don’t want to just to get the points.

Quick Rewards The Quick Rewards System –Purchase the game early get 10% off and the ability to play it early. –Persuade people to pre-order by offering them early access.

Positive Reinforcement Users of persuasive technologies usually get a reward for using the system. –Achievement Points More & More & More –Pikachu Lives It Lives! –Early Access Play it before its released –Quick Satisfaction