Event Planning in MNsure Outreach

Welcome! Today We Will Cover:  Why events matter in outreach  Establishing the basics  The nuts and bolts of event planning  Writing an event plan 2

Icebreaker!  Find a partner you don’t know  Introduce yourselves  Think of your best event (any event!)  What made it so great?  What could have made it better? 3

What Benefits do Events Bring Us? 4

 Maximize resources  Target the work  Build relationships 5

Establishing the Basics  Objectives  Audience 6

Objective: Enrollment  Significant planning & prep of attendees  More staff  Can include secondary objectives 7

Objective: Education  Significant planning  Speech or presentation  May include more staff  Doesn’t need to be an assister  Can include secondary objectives  Outreach 8

Objective: Outreach  Less significant planning & staff  Anyone can do it  Can include secondary objectives  Education 9

Importance of Objectives  Impacts your needs  Space  Partners  Staffing  Attendee prep 10

Targeting Your Audience  Why is this necessary? 11

Targeting Your Audience  Why is this necessary?  Who to invite and how  Event objective  Partners to engage  Staffing needs 12

4 Event Planning Work Buckets  Logistics  Turnout  Day-Of  Post-Event 13

You Try It! 14

Writing an Event Plan  Event plan template  Materials check list 15

Let’s Put It All Together! 16

Thank You for Coming! 17