SPRING JAM APRIL 19, 2012 The Ultimate Gopher Competition
Description Competition between U of M students and student athletes Students chosen by drawing at event Athletes chosen a month prior to event Consists of random trivia questions and sport challenges Minute to Win it competitions, Relay Races, Singing competitions A new way for students to enjoy Spring Jam as well as get to compete with student-athletes
Timeline
Ultimate Gopher Contest Expense Budget ExpenseEstimated Cost Facility Fee$550 Goldy$400 T-Shirts$383 Per Person Surcharge$225 Supplies$200 Prizes$190 Security$160 Operations Manager$110 Cleaning$100 Other Operations Staff$60 Audio$50 Scoreboard Operation$50 TOTAL EXPENSES:$2,478
Marketing Promotion tables in Coffman Facebook page Fliers Webpage Twitter
Sponsors
Contributions from Sponsors Free food and drinks from Jimmy Johns Gift cards from Raising Canes, Goldy’s Locker Room, and Chilly Billy’s Tickets and apparel from Gopher Sports Free advertising and media coverage from MN Daily
Exposure for Sponsors Logo on back of t-shirts Ad on side of court Option to hand out fliers or promotional items Thanked over the PA system Logo on website Mentioned on Facebook page and Twitter
Staffing & Scheduling Our 4 Team Members: 2 MC’s and 2 event coordinators. Volunteers from Spring Jam Committee, SAAC, and student body. Hand out tickets at door Competition officiators (10 – 15) Between competition coordinators (approx 5) Security Guards. Two for first hour One for the entire event EMT/Medical Trainer 1 Operations Manager and 3 Secondary Operations Staff Scoreboard/Audio Operator Student Labor for Cleaning
Risk Management & Crowd Control Pre-event staff & volunteer emergency protocol briefing Bag check upon Entrance. No alcohol policy. Students found intoxicated will be escorted out. Security guard/operations staff/volunteers watching crowd for suspicious or violent activity. Police notified when serious incidents arise. Announcement to spectators about voicing concerns. EMT on staff for medical emergencies.
Success Measured by… Attendance- total and beginning vs end Observation of crowd engagement Post-event surveys Web insights to measure sponsor exposure Number of samples handed out Sponsor sales surrounding event compared to ave