Group 4 TCM 105 Ya Chu Wu TCM 105 Hung Ru Li TCM 105 Wei Jung Hsu Instructor: Kuang Chiu Huang

Outline Background & History About AT&T Main service Vision & Mission Strategies – Successful Strategies – Failed Strategies References

Background & History 1885 AT&T established Divested itself into 7 companies due to US regulations and remained long distance service AT&T was acquired by SBC ( one of AT&T’s subsidiaries. ) *Appendix A

About AT&T Headquarter : Dallas, Texas, United States Employees : 246,740 Subsidiaries : – AT&T Corporation – AT&T Mobility – BellSouth – Southwestern Bell – AT&T Teleholdings – Cricket Wireless

About AT&T

Main Service Internet device CPE(Consumer Premises Equipment) Wireless Digital TV Internet Home Phone U-verse *Appendix B

Vision & Mission Vision – AT&T’s vision is to design and create in this decade the new global network, processes, and service platforms that maximize automation, allowing for a reallocation of human resources to more complex and productive work. Mission – AT&T’s mission is to exploit technical innovations for the benefit of AT&T and its customers by implementing next-generation technologies and network advancements in AT&T’s services and operations.

Successful Strategies Successful acquisition strategy Keep the brand name “AT&T”

Failed Strategies Fail to insist their decisions. Developing several unfamiliar services at the same time.

References About AT&T – – Main Service – solutions/?source=IEa225001PNpdsPS solutions/?source=IEa225001PNpdsPS Vision&Mission – Strategies – tw/%E7%BE%8E%E5%9B%BD%E7%94%B5%E8%AF%9D%E7%9 4%B5%E6%8A%A5%E5%85%AC%E5%8F%B8 tw/%E7%BE%8E%E5%9B%BD%E7%94%B5%E8%AF%9D%E7%9 4%B5%E6%8A%A5%E5%85%AC%E5%8F%B8 – cid= cid=1776 –

Q&A

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