The Internet and its effect on the Newspaper. Kristopher Williams By.

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Presentation transcript:

The Internet and its effect on the Newspaper

Kristopher Williams By

NEWSPAPERS ● Cutting edge way of distributing information ● Accessible ● Current ● Convenient

Newspapers ● Newspapers boom in popularity in colonies ● Stay main source of public information up through modern times.

Issues ● Lack of diverse ownership. ● Often “tailored” information. Pulitzer and Hearst fighting over coverage of Spanish American war

Advances in Technology ● TELEGRAPH

Advances in technology ● Radio

Advances in technology ● Television

Advances in technology ● Personal Computer

Decline of sales ● 1970s to 1990s newspapers began to see a decline in sales ● Casualties: daily newspapers ● Replacement: Evening News

2000's Sales Plunge ● With the use of the internet booming circulation of daily newspapers plunged during ● Distribution of newspapers and Magazines such as news week drop more than 4 percent, to about 48.7 million copies.

The Internet Blasts on the scene! ● 1990s ● Usable Browsers ● Information readily available at the click of a finger.

WHY IS IT SO GREAT? ● Ease of access ● Obtainable ● No restriction or boundaries

NEWSPAPER VS. INTERNET ● Newspapers still primary source for consumers ● Local ads ● Planning shopping trips ● Making consumer decisions

Classified ads ● The Internets effect on help-wanted classifieds, the study found, cost newspapers $1.9 billion in revenue between 1996 and 2004.

COLLEGE NEWSPAPERS! ● Written for students by students ● Free

SURVEY ● 2006 survey showed that 44% of college students read their campus paper twice or more a week -- a market penetration city newspapers only dream about. Advertising revenue for college papers increased 15% in 2007.

DECLINE? WHOS FAULT? ● Newspaper subscribers. ● Marketing. ● Audience ● Upgrades

NEWSPAPERS WHERE? ● ON LINE!

THE END ● THANKS FOR LISTENING!!!

SOURCES still-use-newspaper-ads-10005/newspaper-association-america-survey-mori-primary-medium-checking-advertising-2009jpg/ newspaper.jpg&imgrefurl= distribution.co.uk/productnews/index.html&usg=__3uIpevYxELAUj6FD6Az3i04QsD4=&h=490&w=415&sz=59&hl=en&start=24&u m=1&tbnid=dEuIR8- nGo0oJM:&tbnh=130&tbnw=110&prev=/images%3Fq%3Dnewspaper%26ndsp%3D20%26hl%3Den%26rlz%3D1C1CHMA_enU S364%26sa%3DN%26start%3D20%26um%3D cache.net/xc/ jpg?v=1&c=IWSAsset&k=2&d=2AC75F6FAA20674C9FCF683F88AE7C19DD074E198D4F109A639C5C 6A65C4E jpg&imgrefurl= television.html&usg=__i2Jt9F2DWPdKydOmvto6xDWg9Jw=&h=600&w=381&sz=23&hl=en&start=22&um=1&tbnid=Ds8ypfRXB HPNTM:&tbnh=135&tbnw=86&prev=/images%3Fq%3Dtelevision%26ndsp%3D20%26hl%3Den%26rlz%3D1C1CHMA_enUS364 %26sa%3DN%26start%3D20%26um%3D1