Channel / How Delivered Communication Plan Project: Author: Date Audience Objective Key Message Channel / How Delivered When Delivered Who Delivers Internal Leadership team Staff External Parents Students PTA/Parent leaders Community groups Why are we communicating? What result do we want? What is the single compelling idea you want remembered? Website SMS/Mobile Automated Phone Call Email Social Media Video Parent Flier Parent Letter When is this message the most timely? Who is the best person to share this message? Notes:

Channel / How Delivered Communication Plan - Example Project: New Carpool Line Author: Ms. Jones Date: August 24, 2016 Audience Objective Key Message Channel / How Delivered When Delivered Who Delivers Leadership team Awareness of how to share information about the new carpool procedure. We want students to be safe, therefore we must change the traffic patterns. Staff meeting Aug 22 Principal Smith Parents Awareness of the new traffic pattern. Website Alert banner Blog post Transportation section Email Social Media Facebook - Link to webpage Twitter - Link to webpage Week before school starts – Aug 24 Principal Smith, Class teachers.