Aktau Atyrau Aktobe Uralsk

WESTERN KAZAKHSTAN

LUBRICATING MATERIALS MARKET 85% of Kazakhstan`s oil is extracted in Western Kazakhstan

 Experience of implementation of lubricating and building materials since 2000  Head office in Aktau, branches in Atyrau and Uralsk  Staff: 45 persons  Strong sales team  Cargo turnover: tons, in 2012 (+ 12%) tons  Own warehouse 2855 sq.m. + Open space for storage 9200 sq.m.  Own car park: 4 cars on the line of delivery, 2 trucks  Automated reception of cargoes, storage and delivery to the final consumer  Supply of lubricants throughout the region  The company's partners are located in Russia, Ukraine, Belarus, Uzbekistan, Turkmenistan, Tajikistan, Germany, Latvia, China ABOUT COMPANY

COMPANY STAFF Executive Director Administrative Department Accountancy Commercial Director Department of sales Department of development Department of Logistics Department Head Technical Support specialist Supervisor of the sales channel 8 managers 4 trade representative Department Head Technical Support specialist Supervisor of the sales channel 8 managers 4 trade representative HR-department Development Manager Marketer-analyst Sales consultants Specialists in changing the oil Development Manager Marketer-analyst Sales consultants Specialists in changing the oil

WAREHOUSE and OFFICE

CLIENTS

SWOT-ANALYSIS S Strenght W Weaknesses O Opportunities T Treats  Experienced professional mobile team  Financial soundness  Efficient growth and promotion of company  Constant expansion of assortment  Impact on the market, dynamics in the decision- making  System of qualification upgrading staff  Positive experience of marketing activities  100% knowledge of consumers of B2B and B2C in Western Kazakhstan and the Caspian States  The high level of industrial development in Western Kazakhstan  Maximum coverage of all sales channels  Balanced package of brands  Operating without subcontracting

W Weaknesses S Strenght O Opportunities T Treats  Relatively small own car park  Unbalanced package of promoted brands in the Atyrau, Uralsk and Aktobe (MNC)  Insufficient experience of cooperation with European companies SWOT-ANALYSIS

Слайд 13 O Opportunities S Strenght W Weaknesses T Treats  Development of sales in the West Kazakhstan by increasing coverage of sales markets  The increase in sales through the conducting of system research of LM and marketing activities  The strengthening of the company's position and growth advantages against competitors by increasing the assortment SWOT-ANALYSIS

Слайд 15 T Treats S Strenght W Weaknesses O Opportunities  High competition from Russian and world manufacturers in Kazakhstan  Marketing activities of competitors SWOT-АНАЛИЗ

 Opening of branches in regional centers in Western Kazakhstan (in 2013 in Aktobe)  The increase in sales staff:  Sales Manager B2B  Sales Representatives B2C  Raising the professional level of the sales team: organizing training on sales techniques, technical training on product knowledge  Arrangements for delivery of products to consumers in all regions COMPANY PLANS

DEVELOPMENT PLAN OF DISTRIBUTION “Yasira Group” focus on Valvoline brand promotion in Kazakhstan Sale of 60 tons Valvoline In the 2nd half of 2013 Investment in the development of distribution of Valvoline Oils Participation in marketing programs with Valvoline Inclusion the line of Valvoline in the product portfolio

YASIRA GROUP The Republic of Kazakhstan Mangistau region Aktau Housing estate "Zhalyn" Building 170a/212a Phone: