WOW 9 Marketing Research.  The process of getting the marketing information needed to make sound business decisions.

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Presentation transcript:

WOW 9 Marketing Research

 The process of getting the marketing information needed to make sound business decisions.

Advertising Research  Focuses on the advertising message and the media – measures 2 things:  Producing the desired response (buy your product)  How effective the media chosen delivers the message

Business Research  Attempts to solve business problems related to long range forecasting and future economic conditions.

Sales Forecasting  Analyze the market for a product or line of products (total estimate of sales)

Economic Forecasting  Attempt to predict the general economic conditions of a city, region or entire country.

Operations Research  Looks at methods and procedures that will make a business more effective and efficient.

Product Research  Concerned with product design and acceptance, competitive products, testing of existing products, package design and product usage.

Sales and Market Research  Focuses on customer analysis, sales and market analysis, test marketing and target market characteristics.