e-commerce How did e-commerce grows up and technology changed our ways to consume ?

e-commerce ● I - e-commerce's history ● -Definition ● -First websites and types of products sold ● -The e-commerce's « boom » ● II - e-commerce nowadays ● -Different types of e-commerce websites ● -Statistics ● III - Appearance of new consumption ways ● -F-commerce ● -Near Field Communication technology ● -Augmented reality

I – E-commerce's history

Definition Electronic commerce, commonly known as e-commerce or e- comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. Modern electronic commerce uses the World Wide Web at least at one point in the transaction's life-cycle, although it may encompass a wider range of technologies such as e- mail, mobile devices and telephones as well.

First website The first e-commerce websites are Amazon and eBay. They appeared on the web in But people didn't trust it, and the internet wasn't really spread around the world.

First types of products sold The first type of products sold on these websites were high-tech or culture related. Ex : the all first product sold on eBay was a laser pointer.

The e-commerce « boom » The high-speed and unlimited internet appears in the late 90's. The number of people surfing the internet has grown exponentially in a few years. More people spending more time led to a sharp increase in consumption on e-commerce websites. At the same time, advertisment on internet grown as well as the consumption. → Pop-ups → Banners

Graph : consumption in billions of commands ● Products sold in the world: ● 1999: 0.2 billions ● 2004: 4.8 billions

II – e-commerce nowadays

Different types of e-commerce websites Four main types of websites : ● Classic websites (Amazon: general, Fnac : specialized) ● Auctions websites (eBay) ● Classifieds websites (Leboncoin) ● Online ordering (Leclerc drive)

Statistics ● In 2011, 20 billions products were sold on the internet. ● More than 80% of the online population bought something online. And 50% shopped more than once. ● In 2011, sales on the internet represent 680,6 billions dollars.

Statistics In France, each month : ● 10 millions people visit eBay ● 45 millions people total ● visit these 5 websites. ● (75% of the french pop- ● ulation)

Statistics This graph shows a percentage of people who bought a type of product while visiting an e-commerce website. For exemple, 56% of people surfing on e- commerce websites bought something related to tourism.

III – New ways to consume

F-commerce The F-Commerce (Facebook-commerce) is the use of tools and services that Facebook offers to facilitate the discovery, sharing and selling of products or services online and offline. This new strategy mainly uses the « like » button to develop a community around a product. → Appears in 2005

Near Field Communication The Near Field Communication or « NFC » is a new way of payment. It consists in paying with devices wich contains a NFC chip, like some high end smartphones. This chip allow communication between two devices in a small range (about half a meter). → Very simple → As safe as credit card → Not much used yet

Augmented reality Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. In a buisness way, it allows people to buy products or services directly with your phone, by using an application. With this application, you « scan » an object (like an advertisment) and it allows you to buy the related product just by pressing the « buy » button. → As NFC, it's not widely used.

Conclusion The e-commerce through the development of the Internet, is now very prevalent in our society. No matter what you seek, there is a very high probability that this product is sold on the internet, you can buy it at home, or wherever you want. Nowadays, people don't have to move to a shop to buy something, and, in the majority of cases, they pay less, spend less in gas, don't wait etc. In a near future, e-commerce will probably overpass traditional one due to all this advantages.