GA Remarketing: the hero you’ve been waiting for

Introducing Google Analytics: Google’s most POWERFUL list- building platform

Friendly Ease of UseUnlimited Capabilities The power of the Google Analytics Audience Builder comes from two sources:

Everything can be done in the UI: No tagging or tag updates required! Pre-made lists are suggested in builder, including SmartLists Import additional list ideas from the Solutions Gallery Close the task in one call! Friendly Ease of Use: GA is the easiest way to start remarketing* * for clients that already have GA implemented

Unlimited Capabilities: GA is the most sophisticated way to remarket Use any combo of 250+ variables to build perfect audience, including custom dimensions and metrics Available everywhere: Web, mWeb, App Display AND Search! Fully compatible with Dynamic Display & Dynamic Search

Start with simpleExpand with advanced All Visitors Product/Service Page Shopping Cart Abandoners Converters User Engagement (users who browsed my site for over 3 mins) Source-based Targeting (users who arrived on my site from Pinterest) Cross-Session Behavior (users who spent > R$100 in last 30 days)

Demo

Google Analytics Audience Builder: Super power for super marketing

Detailed Implementation Slides

(once per account) Link AdWords and Analytics Accounts Enable “Remarketing Data Collection” (once per audience list) Create Audience List in GA Apply list in AdWords Bask in the excellent advertising performance Link Enable Create Apply Bask Implementation

Step 1 of 3 Click here...then here Link Enable Create Apply Bask Link your AdWords and Analytics accounts (once per account) Help center linkHelp center link for more info

choose the AdWords account you want to link Link Enable Create Apply Bask Link your AdWords and Analytics accounts (once per account) Step 2 of 3 Help center linkHelp center link for more info

pick which views to link to your AdWords account* click here, and you’re done! Link Enable Create Apply Bask Help center linkHelp center link for more info * Note: this only controls which view will be allowed to see AdWords data Link your AdWords and Analytics accounts (once per account) Step 3 of 3

Click here...then here Step 1 of 2 Enable Create Apply Bask Link Enable “Remarketing Data Collection”* (once per account) *Actual UI / headings subject to change.

Step 2 of 2 Enable Create Apply Bask Link Enable “Remarketing Data Collection”* (once per account)...then here Toggle this and you’re set! *Actual UI / headings subject to change.

Step 1 of 4 Create Apply Bask Link Create Audience List in GA Enable...then here... Click here...and here

Step 2 of 4 Create Apply Bask Link Create Audience List in GA Enable pick which GA View to use for user evaluation choose which linked AdWords acct gets this list

Step 3 of 4 Create Apply Bask Link Create Audience List in GA Enable Create your own list......or Pick a pre-configured list...or Import from existing segment...

Step 4 of 4 Create Apply Bask Link Create Audience List in GA Enable Time period to use for evaluation (applicable for cross-session variables, like total purchases) How long to keep a user in this audience Catchy, easy-to-remember list name for simpler list management Click here, and then *POOF* - the list is in AdWords

Same as for audience lists built in AdWords: The lists show up in AdWords in the Shared Library -> Audiences Enable Create Apply Bask Apply list in AdWords Link

Enable Create Apply Bask Bask in the excellent advertising performance Link Measure performance in the Audiences tab (just like for AdWords SmartPixel lists)

Enable Create Apply Bask Bask in the excellent advertising performance Link

Create Audience List in GA: Examples

Create Audience List in GA: All Users

Create Audience List in GA: New Users (people who visited your site for the first time)

Create Audience List in GA: Product/Service Viewers /Google+Redesign/Kids/Infant/

Create Audience List in GA: Shopping Cart Visitors

Create Audience List in GA: Converters