By:-Abhishek I&IIAlka kumari & Aayush Anand

 INCORPORATED: 1933  INDUSTRY: CONSUMER GOODS.  HEADQUARTERS: MUMBAI,MAHARASHTRA.  KEY PEOPLE:HARISH MANWANI(CHAIRMAN), SANJIV MEHTA(MD& CEO)  PRODUCTS: FOODS BEVERAGES, CLEANING AGENTS, AND PERSONAL CARE PRODUCTS  TURNOVER: Rs. 27,408 Crores ( )  PEOPLE: EMPLOYEES INCLUDING 1500 MANAGERS.  UNILEVER: HOLDS 67.25% SHARE IN HUL.  REACH: Approx. 7 MILLION RETAIL OUTLETS.  R&D CENTRES: MUMBAI & BANGALORE, INDIA.

 Hindustan Unilever Limited (HUL) is the largest FMCG company in India.  Hindustan Unilever Limited has over 35 brands spanning 20 distinct categories.  As per Nielsen market research data, two out of three Indians use HUL products.  HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €49.8 billion in 2013.

 In 1931, Unilever’s first Indian subsidiary “Hindustan Vanaspati Manufacturing Company”.  Lever Brothers India Limited (1933).  United Traders Limited (1935).  All three merged to form HUL in November  First one to offer 10% equity to Indian Public.  Unilever now holds 67.25% equity in the company.  Rest distributed among about 3 lakhs individual shareholders and financial institutions.  In 2007, the Company name was formally changed to Hindustan Unilever Limited after receiving the approval of share holders during the 74th AGM on 18 May  HUL completes 80 years of corporate existence in India on October 17 th, 2013.

BROOKE BOND IN 1984 LIPTON IN 1972 LAKME LIMITED IN :50 JOINT VENTURE WITH US BASED KIMBERLY CLARK CORPORATION IN 1994 MODERN FOODS IN 2002 POND’S(INDIA) LIMITED IN 1986

 Hindustan Unilever Limited (HUL) has been ranked No. 1 in India on the Forbes list of Most Innovative Companies across the globe for  HUL has been ranked at No. 3 in Asia and is the only Indian company to find a place in the top ten.  In the global list, HUL ranks 14 th and is the only Indian company in the Top 50.

PERSONAL CARE BRANDS

HOMECARE BRANDS

FOOD AND DRINKS BRANDS

WATER PURIFIER BRAND

Product mix PERSONAL CARE HOME CAREFOOD & DRINKS Personal wash Skin care and cosmetics Hair care deodorantsOral care Fabric care Kitchen and floor care TeaCoffeeFood Ice cream lux Fair & lovely SunsilkAxeCloseupSurf exelDomex Brooke bond red label Brooke bond bru Kissan Kwality wall’s LifebuoyPond’s Clinic plus rexonaPepsodentRinCifLiptonKnorr LirilVaselineclear Active wheel vim Brooke bond 3 roses Annapurna HamamAvianceSunlight Brooke bond taaza modern BreezeLakmecomfort Brooke bond tajmahal DoveAyush pears rexona

Vaseline Sheer Infusion A Skin lotion delivering moisture where it’s needed. Surf Excel Quick Wash Clean clothes with less water, saving two bucketfuls of water per wash. Sunsilk Silky Straight Smooth & straight hair without heaviness. Rexona deodorant Intelligent deodorant that uses body-responsive micro capsule technology that kicks in when it’s needed most, giving people the confidence to face the day's more stressful situations.

 Amaze (a food portfolio) is in the test stage and HUL will take further steps once they study the results.

 Prices of costly products should be reviewed in comparison to other company’s product and reduce the price if necessary.  Company should ensure timely delivery of products consumer goods to different rural areas by its own arrangement and see that all the goods are available with all the retailers  Company should ensure timely delivery of products to reduce replacement of HUL products by products of other companies. For example:- unavailability of wheel creates market for Ghari detergent, unavailability of LUX creates market for vivel etc.  Company should ensure proper production to satisfy market needs. It is found that there is huge shortage of products in market.

Thank you and HAVE A GOOD DAY.