Better App Marketing ROI through Unified Creative and Media Sid Bhatt CEO & Co-Founder

Performance Measurement Most effective performance metric: Return on Investment (ROI) CPI only measures a portion of the performance ROI provides true value of overall campaign performance Achieve greater ROI by increasing: User targeting accuracy User retention Lifetime value (LTV) users In-app purchases

Key Mobile Advertising Trends Optimal MEDIA placement ensures your ad will reach the right target audience. Rich CREATIVE ensures that ad impressions count by engaging users to interact with the ad.

Unification of Creative & Media Optimization Optimizes for both creative and media aspects of the ad through: Multivariate Creative Programmatic Media

Dynamic Creative Optimization 64 Combinations Multivariate Creative: Creative variants testing on autopilot Capable of testing thousands of creative variants Dynamically generate several combinations of variants Faster identification of optimal creative combination based on user preference

Media Optimization Programmatic Media: Automated media buying Utilizes insights from big data analytics to develop best target user model Define targeting RTB rules for ad serving through robust infrastructure Eliminate guesswork, manual media selection and negotiation process Automatically select when and where an ad should be published to achieve maximum impact

Campaign Insights Multivariate Campaign Insights Utilizing the multivariate framework, Aarki selected creative that target higher quality users and helped an app reached their ROI goal within 7 days. Programmatic Campaign Insights Utilizing programmatic media, Aarki selected an ideal list publishers that best matched the app’s target user profile, driving up an app’s conversion rate by more than 250%

Campaign Insights Unified Optimization Campaign Insights: Aarki utilized multivariate framework and programmatic media to identify optimal creative variants and ideal publishers for the ad’s target audience. Result: Aarki delivered higher volume of LTV users with higher retention rate to the app.

Unified Optimization Dynamic creative and media optimization enables Aarki to deliver extra value to app marketing campaigns by: Targeting the right audience Increasing user retention rate Delivering high volume of quality users Optimizing for in-app purchases

Unified Optimization The holistic approach drives app marketing campaign optimization, resulting in better overall ad performance and greater ROI.

the aarki effect Transform your mobile app marketing today. abstract noun | the aark·i ef·fect | \thē är-kē i-’fekt\ 1. greater return on investment 2. unification of creative optimization and programmatic media 3. ad performance optimization using machine learning SILICON VALLEY • NEW YORK • BEIJING • TOKYO • MANILA • YEREVAN www.aarki.com | contact@aarki.com | @aarkimobile