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CHAPTER SIX The Catwalk

FASHION MODELS Individuals engaged to wear the apparel and accessories for fashion shows, advertisements, or magazine covers or editorials Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc FASHION MODELS The fashion press watches international shows each year to see who will be the “new face” of the season Everett, Swanson Ch 6

FASHION MODELS The backstage pace at a fashion show is chaotic Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc MODEL CLASSIFICATIONS Commercial models work in the mass-market or for-profit side of the business Editorial models are younger and extremely thin, with a more edgy look Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc MODEL CLASSIFICATIONS Carmen Dell’Orefice started her modeling career at the age of 15 and continues modeling in her 80s Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc MODEL CLASSIFICATIONS Model China Machado spent three years as a house model for Givenchy before becoming the highest- paid freelance model in Europe during the middle of the twentieth century Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc MODEL CLASSIFICATIONS Petite Plus size Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc MODEL CLASSIFICATIONS Young Hudson Kroenig started his career as child model walking the Chanel runway. Everett, Swanson Ch 6

MODEL CLASSIFICATIONS Male models fit into the editorial and commercial categories, just as their female counterparts Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc CAREER OPPORTUNITIES FOR MODELS Runway models Models for photo shoots Advertising models Television commercial acting Fit and showroom models Everett, Swanson Ch 6

CAREER OPPORTUNITIES FOR MODELS Commercial models find consistent and well-paid work in catalogues Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc MODELING AGENCIES Mother agency Bookers Open call Go-see Casting call Portfolio Tear sheets Stats Callback Booking Everett, Swanson Ch 6

MODELING AGENCIES Information about the model, including photographs, and the agency contact information are printed on comp cards Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc THE DOWNSIDE OF MODELING Modeling scams Modeling is a bad job Forging a better world for models Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Modeling Scams Be suspicious if the agency: –Asks for a fee to represent you –Says you can work full- or part-time –Says “real people” should apply –Charges you money to take their classes, before you are eligible for modeling work –Sends you to an unprofessional photo shoot –Requires a particular photographer Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Modeling Is a Bad Job Work in fashion modeling is typically on a per- project, basis, similar to day laborers Common start-up costs require reimbursement to the agency Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Forging a Better World for Models The Council of Fashion Designers of America (CFDA) created a health initiative to address extremely young and exceedingly thin models walking fashion shows Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc PROFESSIONAL VERSUS AMATEUR MODELS The decision to use professional versus amateur models frequently depends upon the show budget Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc PROFESSIONAL VERSUS AMATEUR MODELS Amateurs may be scouted and trained to model for a fashion student- produced show Everett, Swanson Ch 6

PROFESSIONAL VERSUS AMATEUR MODELS A model release form allows show producers to use the models’ images for publicity purposes Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc NUMBER AND ROTATION OF MODELS The individual model lineup sheet helps to clarify each model’s order of appearance, outfit, shoes, hosiery, accessories, and props Everett, Swanson Ch 6

NUMBER AND ROTATION OF MODELS Several models can appear on the runway at the same time Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6

MODEL RESPONSIBILITIES Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc BEAUTY ON THE RUNWAY After the show theme is established, the hair and makeup personnel start working on enhancing the image to be portrayed by the models Everett, Swanson Ch 6

Show Image Rooney Mara was the muse for Calvin Klein designer Francisco Costa’s fall collection Models wore garments inspired by the film The Girl with the Dragon Tattoo Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6

Show Image Makeup, hair, and nail polish enhance the designer’s overall creative image Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Beauty Professionals A select group of beauty professionals is hired each season to create beauty images through makeup and hair at the fashion shows Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Amateur Model Look Book If a local hair salon or makeup studio cannot be found to volunteer, the model coordinator is responsible for the look of the models Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc CHOREOGRAPHY Opening the show Entering the stage or runway Planning the runway walk with paces, pivots, and pauses Exiting the stage or runway Ending the show Everett, Swanson Ch 6

Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc CHOREOGRAPHY When working with two or more models, the model on the left is considered the lead model. Everett, Swanson Ch 6

CHOREOGRAPHY A fashion show finale allows the audience to recognize the designer, models, and the clothing that has been presented Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc Everett, Swanson Ch 6