JENNIFER KERR, MITCH GETSON, BAILEY PENNEY, ADAM DUMARESQUE, JEAN-CLAUDE SULLIVAN, JASON KHOURY Oscar de la Renta Internal Analysis.

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Presentation transcript:

JENNIFER KERR, MITCH GETSON, BAILEY PENNEY, ADAM DUMARESQUE, JEAN-CLAUDE SULLIVAN, JASON KHOURY Oscar de la Renta Internal Analysis

Agenda Introduction:  What value chain activity is most important? Significance of activity:  What makes this value chain activity important? Conclusion:  What are the strategic implications for Oscar de la Renta?

Introduction Marketing & Sales is the most significant activity in the primary value chain.

Significance of Activity Channel selection:  Strategic channel selection helps us market our product  Premium prices can be charged to certain channels Pricing:  High prices help us create value by creating luxury without cost limitations Advertising:  Our niche market is an advertisement in itself  Exclusive fashion shows, high-end magazine covers (Vogue), high-end boutiques

Conclusion Strategic Implications: 1. Continue to target a highly focused market 2. Aim to get more high profile customers 3. Achieve more high profile media coverage Our marketing and sales activities are our best asset in creating product value.