PRIVATE LABEL BRAND BUILDING SERVICES Lisa Mestayer Dealer Loyalty Manager Goodman Manufacturing Troy Mattson Marketing Specialist Bedrock Markets, Inc. Russ Thayne CEO Bedrock Markets, Inc.

YOUR LOGO - Unique Sales Proposition Identified? SALES & MARKETING MATERIALS - Branding Congruity - Marketing Plan Outlined? -Customizable Sales Brochure -Personalized Service through the Branding Process -Building your Brand Awareness PRIVATE LABEL BRAND BUILDING

What are you good at? Phone Focus Group Complete? -Form for asking customers. Create a unique Sales Proposition Statement Boil the statement down to a key slogan or key words UNIQUE SALES PROPOSTION

YOUR LOGO  What is the image you are trying to portray?  Are your company name and equipment name the same? Or are they different?  What are Your Colors?  What is your “look and feel” – your “style?” Is there an additional meaning you want conveyed in your logo?

SALES & MARKETING MATERIALS Branding Congruity: 1.Tell the same story in every customer interaction  Business Systems (i.e. letterheads, business cards, invoices, contracts)  Physical Equipment  Sales Materials (i.e. brochures, leave behinds, upsell menus, promo material)  Marketing Items (i.e. direct mail, door hangers, yard signs, referral programs, digital media) 2.Marketing Plan Outlined  Geographic & Demographic Research  Who’s your customer?  How will you reach them?

CUSTOMIZABLE SALES BROCHURE

BROCHURE COVER & BACK

BROCHURE INSIDE PAGES

EASY CUSTOMIZATION  Images and colors are easily changed to match your brand  The equipment is ready for your new equipment badges  Select up to four (4) product families with up to four (4) models in each.  Include special offers, company history & more!  Easy to fill out form for a fast turnaround!

READY-TO-FILL PDF FORM

EDIT AREAS CLEARLY DEFINED EDIT AREAS CLEARLY DEFINED

READY-TO-FILL PDF FORM

CALL OR TODAY. WE ARE HERE TO HELP! CALL OR TODAY. WE ARE HERE TO HELP!

Lisa Mestayer Dealer Loyalty Manager Goodman Manufacturing Troy Mattson Marketing Specialist Bedrock Markets, Inc. Russ Thayne CEO Bedrock Markets, Inc.