(Joanne) (亚洲区业务总监)

知识产权管理过程中遇到的挑战 知识产权诉讼案平均费用为300-500万美元 3 / 4的被告失诉 90%的组织削减了知识产权预算，但是… 72%的专利申请量不变或有所增加 90%的专利发明由多种 <CLICK> These numbers tell a powerful story about the challenges you face in managing IP in your company. <CLICK> The average cost of an IP litigation case is $3 to 5 million. And that’s the cost regardless of outcome.1 <CLICK> 3 out of 4 defendants lose the case. So, if someone sues you, chances are you’re going spend much more than the $3 to $5 million cost of the litigation.2 <CLICK> Over the past year, 60% of organizations cut the budget for their IP departments. And of those 60%, <CLICK> 72% are responsible for an equal or greater number of filings from the previous year. 3 <CLICK> But industry and business pressures are increasing. In fact, 90% of inventions are being worked on by multiple streams. What this means is that when your company is innovating, 9 out of 10 times someone else is also working on the same idea.4 So, it’s clear from these numbers that you face significant risks related to IP innovation, litigation, and pressure on your resources. Let’s take a look at what these numbers mean to your IP department. 1 Source: Patent Risk Management and Controlling Patent Litigation Costs, ipvisioninc.com, May 25, 2010. 2 Source: University of Houston, “Who Wins Patent Infringement Cases?,” American Intellectual Property Law Association Quarterly Journal, Vol. 34, p. 1, 2006. 3 Source: The U.S. 2011 Global Patent & IP Trends Indicator, inovia, February, 2011. 4 Source: Larry Keeley, Doblin Group.

风险 知识产权= 业务 战略 When we work with clients like you, one of the objectives that’s at the top of their list is managing risk. <CLICK> Due to recent innovations in technologies, and the rapid increase in patent filings, portfolios have grown and become more complex. This is causing your risk to expand <CLICK> because what you have to manage is getting larger and larger. Aligning your IP with your company’s business strategy is also important. <CLICK> This has been getting harder and harder because the growth in patents and non-patent entities has made managing your IP portfolio increasingly complex. Understanding what you own, what exists in the market, and how to map those to each other is becoming more challenging because your product sets and patent portfolio have grown, <CLICK> and so has the competitive landscape. Finally, your budget <CLICK> and resources are under tremendous pressure. While the tasks of managing risks and mapping IP to business strategy is getting larger, budgets and headcount are either staying the same, or shrinking. <CLICK> As a result, trying to manage your core objectives—risk and strategy—is becoming more difficult, because you have fewer resources and less budget to help you manage them. All of these pressures are creating a dynamic we call the “tipping point.” <CLICK> 预算

限制 风险 知识产权=业务 竞争力 并购 战略 预算 Just what is this dynamic? Well, if a major event were to happen—for example, an unforeseen litigation, <CLICK>, a merger or acquisition that introduces a new portfolio to your organization, <CLICK> or if one of your competitors adds a new product <CLICK>—it could serve as the tipping point that could topple your entire IP Department on its side. 预算

i 风险 限制 知识产权=业务 竞争力 并购 战略 资源 工具 预算 信息 But what if you could stop this from happening? What if you could make sure your IP portfolio is protected and <CLICK> can stabilize your organization against these tipping points? What if you could expand your team—to include domain experts, patent attorneys, and research PhDs who can help you manage your IP portfolio and provide you with information to help you understand what the competition is doing—without adding headcount? And, what if you had world class tools and analysis that could help you improve the way you support your internal IP strategy? That’s why companies like yours are working with CPA Global. When you work with CPA Global, you’ll get the tools <CLICK>, resources <CLICK>, and information <CLICK> you need to help you stabilize your organization so you can manage risk and align IP Strategy with your business strategy– while maximizing your budget. CPA Global’s tools will give you visibility <CLICK> into your IP operations so you can identify gaps and adjust your focus so you can align your IP and business strategy. And you have the <CLICK> scalable support and skill-sets that will give you additional IP support—during a merger or acquisition or other such project—when you need it. These resources will provide you with access to digestible information <CLICK> about your IP market so you can manage your IP portfolio more effectively. As a result, you’ll remove the complexities associated with managing your IP assets so you can focus on helping your organization reach its revenue and business goals. 预算 信息 i

10家全球领先的财务技术公司有７家在使用CPA global的知识产权服务。 资质 10家全球领先的财务技术公司有７家在使用CPA global的知识产权服务。 In fact, seven of the top ten best financially performing technology companies use CPA Global to manage their IP processes. Let’s talk about how CPA Global can help you do the same. Source: 2010's Best Performing Tech Companies, The Atlantic.com, December 30, 2011, compared to CPA Global's client list.