Big has killed retail in the form we have gotten to know it and profit from it. Big box-big footprints-big logistic are no longer “convenience”. The age of the future retailer is here…with imagination, technology, innovation, and design. Sustainable, organic, free trade, are common terms. The new mantra is crafted, personal, artisanal, limited.
with thing BIG design has been lost Product development has taken over Sales are lost due to “sameness”
Cable knit sweater on at Gap $39.99 *New Arrival* at Gap for the fall $59.50
Demographics = Psychographics It’s no longer valid to know how much they make, but how they want to spend it Status Objects = Status Activities Today just about anyone can own a “status” item. The new status comes from life experience Message = Dialogue Advertising use to tell us, “to be perfect you need…” Now the consumer is demanding to know who you are and maybe it will fit in with their lifestyle Brand Image = Brand Community Apple and Starbucks are the best examples of how a product can make you feel part of thing “bigger” Research = Predictions Research was based on consumer reactions, new retail theory are based on predictions
Stretch-tex Kevlar Dri-Fit Teflon Gorix super synthetics are better for the environment all fabrics will be able to repel stains dry quickly-resist wrinkles and be sun protective with NANO technology it will be part of the molecular structure and not just a coating most won’t be petrochemical based
Do you want to be RICH or FAMOUS
Marc Jacobs for Louis Vuitton Karl Lagerfeld for Chanel Francisco Costa for Calvin Klein John Galliano for Christian Dior Sarah Burton for Alexander McQueen Stella McCartney = interned Christian Lacroix then went to work at Chole before starting her own line.
License agreements Think Ralph Lauren Purple Label Black Label Polo Ralph Lauren Polo Denim Polo Golf Lauren by Ralph Lauren RLX RRL Rugby Chaps
Basic Costing: Cost of fabrics + Trims + production=Cost Administrative cost + Cost of sales + Samples & Pre-production + Margin for chargeback's + Distribution cost + Profit %
How to set the cost price? 1.Know the retail price 2.Know the retail mark-up 3.Know the whole sale price 4.Ask for the cost price
Your list of 100 retailers Regional Markets Sales Reps/Road Reps. Trade Shows Showroom Support for sales team Internet Catalogs/Line sheets Look Books
“ When it comes to the future there are three kinds of people, those who let it happen, those who make it happen and those who wonder what happened.”
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