Adopt Proposed Schedule of Rates and Charges for the Will Rogers Memorial Center Parking System (M&C G-16886) Presented by Kirk Slaughter, Director of Public Events Pre-Council April 6, 2010

2 In the Star-Telegram on Saturday, April 17, 2008 Jeers: To whoever is responsible for scheduling various events at the Will Rogers Coliseum and the surrounding area at the same time and not giving a thought about the lack of parking. On a recent Saturday, I gave up and left. Cheers to those who were able to find a parking space to attend an event. -Glen Hunt, Bedford

3 Received on March 26, 2010 regarding an event on March 5-7, 2010 “The parking for our show was horrible. I estimate Friday 1,000, Saturday, 5,000 and Sunday 2,000 people could not attend our show because of no parking … There are too many shows for the parking spaces you have. When we left Friday and Saturday night at 10:15p.m. the lot was completely full…” Gary Nevins, Texas Show Car Association

4 Background In December of 2006, Council directed staff to address: Access/Parking –Equestrian Facilities –Deferred Infrastructure Maintenance

5 Western Heritage Garage View from Will Rogers Memorial Center

6 Background November City issued $27.1 million of combination tax and revenue certificates of obligation to fund parking system improvements Parking fees were pledged to fund debt and operating expenses

7 Parking System Goals Improve access to WRMC and Cultural District Revenue must support debt service and operational expenses Flexibility to meet client and stakeholder’s needs Simple pricing Guest Service at parking entry booths

8 WRMC Parking Facilities $5* $5 $3 *$2 up to 90 min w/validation $5 NN Parking Booth

9 WRMC Employee/Volunteers WHG: $45 per month Harley Lot: $5 per month NN

10 Policies No waiver of fees Rates effective May 1, 2010 Rates will be evaluated at end of 2010 Pay on entry at most lots with exception of Western Heritage Garage (allows validation for short term reduced rate) Perimeter Controls by regulating access on Burnett Tandy Road and W.R. Watt Drive Staff retains ability to adjust rates to respond to market conditions

11 Standard Parking The parking system will be operated and managed by Standard Parking Guest Service Ambassadors on site beginning April 19 Revenue Collection beginning May 1 st

12 Communications Plan Met with Cultural District stakeholders –Museum of Science & History –National Cowgirl Museum & Hall of Fame –Fort Worth Community Arts Center –Stock Show –Amon Carter Museum –Casa Manana –Modern Art Museum –Kimbell Museum –Arlington Heights Neighborhood Association

13 Communications Plan (continued) Continuing to meet with clients: –National Cutting Horse Association –American Paint Horse Association –American Miniature Horse Association –Region IX Arabian Horse Association –Others

14 Communications Tools Media Print Collateral Website & Electronic Messaging Media Outreach Advertising

15 Next Steps April 6, 2010 – Council approval of Proposed Rates & Charges (M&C G ) April 19, Standard Parking Ambassadors will be on-site April 28, Ribbon Cutting Ceremony May 1, 2010 – Parking system operation begins Continue to meet with Clients

Council directed staff to address access/parking issues at WRMC 2008 Council authorized $27.1 million of combination tax and revenue certificates of obligation to fund garage and parking system improvements May 1, 2010 Parking system begins operation Conclusion

Adopt Proposed Schedule of Rates and Charges for the Will Rogers Memorial Center Parking System (M&C G-16886) Questions/Comments