1. PROMOTIONAL MIX: A Brief Overview  Marketing is MORE than getting attention.

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Presentation transcript:

1. PROMOTIONAL MIX: A Brief Overview  Marketing is MORE than getting attention.

2. ESTABLISH CORE STANDARDS  Use a uniform name and logo.  Use a uniform typeface.  Use a uniform color scheme.  Use a uniform message.

3. SET UP COMMON CONNECTIONS  Establish a common company address and phone number.  Set up a company website, , and social media.  Register Trade Names.  Prepare proper signage.

4. VITAL PROMOTIONAL ITEMS  Business cards.  Postcards, Brochures, Handouts, Fliers, etc…  Other Giveaway Items.

5. CONSISTENT CUSTOMER SERVICE  In person.  On the phone.  Online.  Build a rapport.

6. MAKE PLANS  Make long-term plans.  Prepare ahead of time.  Understand your seasons.  Review and adjust the plan.

7. CONVENTIONAL ADVERTISING  Print – Newspapers & Magazines.  Mail – Fliers, Postcards, Mailers.  Broadcast – Radio & TV.  Online – Websites, Blogs, Social Media.

8. PUBLIC RELATIONS & PUBLICITY  Social Media.  Press Releases.  Donations.  Business After Hours.

9. SAVVY SALES PROMOTIONS  Special Seasonal Sales.  Birthday Specials.  Coupons.  Guerrilla Marketing.

10. WHAT ELSE?  Keep up with trends.  Don’t invest everything in one strategy.  Product Placement / Endorsements  Take advantage of matching funds.  Think outside the box.

11. BACK UP YOUR MARKETING  Questions?

12. BIBLIOGRAPHY & KEY SOURCES:  Ginger, E.M. Branding With Type, California, Adobe Press, 1995  The Chartered Institute for Marketing, How to achieve an effective promotional mix,  Currie, Marla, eHow, Theories on the Promotional Mix Suttle, Rick, eHow, Elements of Promotional Mix And affiliated web pages on the site.  amplify, Summer 2015, 4Imprint  Traxler, Dale, Tips for a Successful Seasonal Marketing Campaign, Practical Ecommerce, August 9,  Brown, Roy T. - Promotion and Promotional Mix –  Lombardo, Jennifer - The Promotional Mix: Target Markets, Buying Decisions & More – Study.com  And 20+ years of real life experience, various seminars, and trying to keep up to date –

13. Graphics / Colors  Deskgallery Mega-Bundle, Arizona, Zedcor, / Dover Publications 1995 All images were modified for better presentation by John Hirtle using Photoshop.  Slide #9: “Space Invader” icons added to graphic were taken from Wikipedia entry n.png n.png  Morton, J.L. Color Matters