Self-marketing Program for Today’s Professional

Introductions

Outcome for today’s session

Setting up the foundation of a result-focused self-marketing campaign You will leave this session excited and thrilled to spearhead your own marketing campaign

your past experiences

 What has been your experience in looking for work?  How many jobs have you applied for in last months?  What frustrates you about looking for work?  Why do you think you’re unable to find work?

Assumptions and Pre-conceived notions Action

 What assumptions ad beliefs do you have about finding work (in Australia)?  How does these assumptions and beliefs are impacting you?

Let’s make a positive spin to the assumptions and preconceived notions

Assumption No 1 This is a bad economy, and there are no good jobs available This is a challenging economy, but there are plenty of well-paying jobs just waiting for me if I work smarter and harder than my competitors

Assumption 3 It will take forever for me to find jo Armed with right tools and strategies, I can land a new job quickly

Assumption 2 The job search is a painful and humiliating experience The job campaign will be enjoyable and character-building endeavour

Assumption 4 My family and friends will look down at me because I don’t have a job; this is embarrassing and humiliating. With a confident and positive attitude, my family and friends will support my job transition efforts and will be a positive influence in landing my next job

Assumption 5 I’ll never find another job that will pay me what I was earning before. I know my values, the results I can produce and the benefits I bring to new employer. This will position me to land a better-paying job in no time

Assumption 6 I don’t have a written plan of action to get a job. I will just wing it If I fail to develop a written strategic action plan, I can expect to fail; so I will develop the best written plan possible to achieve my job goals

Assumption 7 I hate networking. I will never get a good job because I don’t have strong network of contacts. I will enjoy the process of establishing a personal sales team, made up of people I know and new relationships, I will cultivate, who will assist me to land the perfect job

Assumption 8 I can’t afford to spend money on getting a new job because I have no job. I can’t afford not to invest in getting a new job even if I have no job, because if I don’t invest in future, I many not have one.

The world is changing as we speak

Welcome to the new world of work

World if flatter than you think

Social Media is changing the way we communicate, exchange and distribute information

Adaptability - Capable of adapting or of being adapted.

You’re loyal to your skills and future

Entrepreneurism is on rise

Strong Relationships = Success

You need to learn to market and sell yourself

Success Mantra

Ask & Accept

Stay clear of negative people

Pursue a personal project Sports/Health/Hobby

Become uncomfortable at least once in a day

You’re a professional – Think and Act like one

Write your own

Outline of the Program  Session 1: Setting up the foundation of the program  Session 2:  Understanding YOU; SWOT Analysis  Session 3:  Australian Employment Market  Session 4 & 5:  Hidden Job Market – Strategies and Action Plan

Session 1  Session 6 & 7:  All about resume  Session 8:  Cover letter and selection criteria  Session 9:  Interview training – 12 th January (Group Session)  Session 10& 11:  Social Media & LinkedIn

Today’s session?