Insight into the consumer magazine market PPAmarketing.net B2B Market Trends Publishing Futures 2011

Insight into the consumer magazine market PPAmarketing.net ConsumerB2B Turnover ‘10 vs. ‘ %+3.17% Turnover ‘11 (projected)+5.11%+6.19% % Profitable Publishers78%80% confidence is on the up turnovers are growing 97% expect profitability to remain steady or improve this year Industry Health

Insight into the consumer magazine market PPAmarketing.net Expected changes to profitability +12 months Over the next 12 months, how do you see your profitability changing? Base: Consumer N=46, B2B N=46

Insight into the consumer magazine market PPAmarketing.net Print’s Contribution To Turnover Print still represents the majority of revenue for consumer publishers, but just over half for B2B publishers Changing Business Models Consumer 86% B2B 55%

Insight into the consumer magazine market PPAmarketing.net B2B publishers have moved much more aggressively into digital than consumer publishers Digital’s Contribution To Turnover Consumer B2B 4.7% 14.6% Changing Business Models

Insight into the consumer magazine market PPAmarketing.net Other Sources’ Contribution To Turnover Consumer B2B 9.6% 30.6% Customer publishing, events and other brand extensions have become a core part of B2B activity, now accounting for almost a 1/3 rd of total revenues Changing Business Models

Insight into the consumer magazine market PPAmarketing.net % change to revenue sources by 2013 Digital will be the core growth Driver for all publishers B2B business models seems to have adapted much more rapidly in the past. Transformation may thus be less volatile in the coming 24 months for this sector Growth Drivers: 2013

Insight into the consumer magazine market PPAmarketing.net Online Survey Managed by Wessenden Marketing Fieldwork conducted during December Respondents, publishing 3,900 brand N=46 Consumer, 46 B2B, 10 Digital Only 2011 study is 2 nd wave of the project Headlines