Basic Principles of Design SWBAT produce double page spreads utilizing all 6 design principles

Dominance Every single page and every double page spread should have one dominant element, an element that is at least 2 ½ times as large as any other element on the spread. The dominant element serves as a visual entry point for the reader.

Dominance Without a dominant element on the page, the reader’s eye will either bounce around from element to element, or the reader will skip that page and go on to the next. The dominant element is usually a large, well-composed photo or other graphic that is representative of the story it illustrates. The content of the dominant element should be tied to the message expressed in the main headline for the story

Unity One way to unify a page is by using consistent internal and external margins. Internal Margins – 1 pica between elements External Margins – 3 to 4 picas at page top, 4 to 5 picas at page sides, 5 to 6 picas as page bottom

Unity For double page spreads, the only difference is a one-pica margin on either side of the interior gutter. On double page spreads, the placement of the dominant photo can create unity Running the photo across the gutter ties the two pages together, making them appear to be one connected page. Another technique is to use an eyeline

Contrast One of the most important aspects of design is contrast The use of opposites in size, shape, weight, and color or tone. For example, a design should feature one dominant photo or other graphic contrasted by several smaller photos or graphics.

Contrast in Headline Design For stories that feature a headline with primary and secondary components, the primary headline should be at least twice as large in point size as the secondary headline. If the primary headline is 72pt, then the secondary headline should be no larger than 36pt. page 231

Repetition Involves duplicating color, graphic, or typographic element to hold a design together. For example, the designer of a yearbook or magazine spread may choose a specific headline design and then repeat it in a smaller, modified version for all captions on the spread.

Balance Pages that are balanced formally can be folded in half vertically, with each half mirroring the other half of the page. Informally balanced pages feature weight distributed diagonally. Bog, bold graphic elements are placed toward the center and white space, story copy, headlines, and captions are pushed to the outside. Most designers use informal balance to create variety.

Consistency Certain elements of a publication should remain unchanged For example, the staff should establish a byline style, folio style, etc. and should keep these consistent throughout the publication. These elements should also be consistent from issue to issue.

Consistency Consistency in yearbooks is established by using the same page elements, typography, and graphics throughout the theme pages, on the cover, and on the front and back endsheets.

Get with a Partner Use a newspaper or yearbook in order to answer and write down the following: Describe how the page design exhibits each of the principles. Give at least one example for each principle. Unity Consistency Dominance Contrast Repetition Balance Be ready to present layouts

Design - Practice Take a thumb nail sheet & Pica ruler Create a design using all 6 design principles and the following elements: 7 photos (can be any size you want) 7 Captions 3 info graphics (can be any size you want) 1 short story 1 headline