(CFA Resources)

 The Acme Beach Cruiser  Released in celebration of Acme’s 125 th Anniversary  Product Features (CFA Resources) ◦ All weather durable ◦ Available in nine colors ◦ Affordable ◦ Optional accessories  Basket, cup holder, bell, light

WHO?  Geographic/Demographic ◦ Males ◦ Ages of ◦ Annual income over $50,000 ◦ Living in or near large cities (Edmondson, 2011) WHY?  Psychographic/Behavioral ◦ child rearing age (25-45)  spectrum will ride with their children, family and friends ◦ usually not primarily responsible for caregiving/household buying (Edmondson, 2011 ) ◦ Active retirement (50 – 55)  focus on keeping active to increase health and longevity  may ride with spouses and peers of their own age. ◦ not as concerned with falling injuries (Edmondson, 2011) ◦ Product affordable to income group (Edmondson, 2011) Note: Adapted from “The U.S. Bicycle Market – A Trend Overview” by Gluskin Townley Group, 2011

WHEN? 1980s WHY? Fashion, language and trends familiar to target market: Young adults during this decade Parents were young adults during the decade (Giant Bomb)

Plays on 80s song “Let’s Get Physical (site song) Features 80s fashion Features 80s slang (site site for slang) links physical fitness/attractiveness Gives product highlights Also highlights 125 th anniversary

Plays on 80s song “Let’s Get Physical includes 80s aerobic workout scene Features 80s slang Links physical fitness/attractiveness Gives product highlights Also highlights 125 th anniversary

 Setting: beach boardwalk  Characters: man and women who lost touch  Wardrobe: clothing with an 80s vintage flair (Schwanke)  Music: Let’s Get Physical (Song Facts)  Uses 80s slang in script (in the 80s.com)  Links physical fitness/attractiveness  Call to action: “Get physical riding the new Acme Beach Cruiser”  Tagline: “It will take you from Dudd to Stud”  Highlights 125 th anniversary

Why these ads will work  Target Audience is/wants to be Active  Appeals to Psychological Needs  Theme and Era Familiar  Fun and informative

 CFA Resources. (n.d.). Acme Bicycle Spec Sheet. Retrieved August 10, 2015, from ervice/BikeSpecSheet.pdf ervice/BikeSpecSheet.pdf  CFA Resources. (n.d.). Bike Image. Retrieved August 4, 2015, from ZGqIAN ZGqIAN  Edmondson, B. (2011). The U.S. Bicycle Market - A Trend Overview. Glaskin Townley Group. Retrieved July 20, 2015, from %20A%20Trend%20Overview%20Report.pdfhttp:// %20A%20Trend%20Overview%20Report.pdf  Giant Bomb. (n.d.). The 1980s. Retrieved August 25, 2015, from / 4755/  In the 80s.com. (n.d.). Glossary of 80s Terms. Retrieved August 10, 2015, from  Schwanke, C. (n.d.). Eighties Fashion for Women. Retrieved August 15, 2015, from fashion.lovetoknow.com/Eighties_Fashion_for_Womenhttp://womens- fashion.lovetoknow.com/Eighties_Fashion_for_Women  Song Facts. (n.d.). Phisycal by Oliva Newton-John. Retrieved August 17, 2015, from