Technology PLC Session Presenter: Elaine Mulligan November 2011 Dissemination Strategies: What Works for Whom Dial-in: Participant Code:

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New Resources Posted 5 1)Performance Reports Page: Maine’s Final Report ( ) 9 2) Grant Management Page: OSEP Key Resources for Grant Management (10/

Next Call 6 January 23, :00-3:00pm Eastern Topic: Resource/Information Repositories: Google docs, Evernote, Cloud Computing Presenter: Shirley Farrell, Education Specialist, Special Education, Alabama State Department of Education

Just-in-Time - Prezi Training 7 Links to Participant Developed Prezi Videos : (PA: Janet Sloand, Director, PaTTAN, SPDG Project Director) (FL: Lori Romano, Dr. Wachera Ragland, Steve Layson, Lynnette Hallonquist ) charge/?utm_source=share&utm_campaign=shareprezi& utm_medium= http://prezi.com/oqofhoraaufd/meet-champ-dog-in- charge/?utm_source=share&utm_campaign=shareprezi& utm_medium= (AL: Nancy J. Johnson, Gifted Education Specialist )

You have to know what you’re trying to do before you can do it, right? NDC/NICHCY has developed a dissemination plan (which you can adapt). First, we looked at the needs of our different audiences. Then we identified appropriate strategies.

From there, we developed a table with our project objectives, users, dissemination mediums, how we would evaluate our dissemination, and a timeline for our efforts.

Twitter marketing applications Daily Facebook posts Website posts Newsletter

 Money: $10 to $150 per month  Time: Initial training/ experimentation, then a half hour per announcement  Scaffolding: Working through blocks, managing bounces  Users reached: Best for private individuals, school districts, states  Integration with: Facebook, Twitter, link to website  Analytics: Great! Tracks opens, link clicks, more Marketing

 Money: $0  Time: Several hours to build your page, then about a half hour a day to post and build connections  Scaffolding: Takes a while to break down veteran educators’ resistance  Users reached: Families, young educators, non-profit organizations  Integration with: Twitter, web page (can drive traffic)  Analytics: Embedded, with weekly reports Facebook Posts

 Money: $0  Time: A couple of hours to set up and connect to partners, then manage in 5 minute increments  Scaffolding: Slow to build a following, but over time you will build a useful network  Users reached: Young professionals, professional organizations, non- profits  Integration with: Facebook, website (drive traffic)  Analytics: Several providers with some basic free info (we use HootSuite) – coming soon within Twitter Twitter

 Money: Depends on your vehicle  Time: Several hours  Scaffolding: Very little – this is a familiar format  Users reached: Educators, families, districts, states  Integration with: Website  Analytics: Depends on your vehicle – web marketing applications offer best Newsletter

 Money: Depends on who has website admin status (staff or consultant)  Time: Varies  Scaffolding: Can be considerable – takes a skilled or fearless staff member  Users reached: All  Integration with: Facebook, Twitter, newsletter (be sure to DO the integration)  Analytics: Google Analytics (free) Website Posts

 Money: $0  Time: Varies  Scaffolding: This is brand new – pages were just allowed in November It’s an emerging medium.  Users reached: Few – best for closed group. Circles allow targeted posts, Hangouts give FREE video conferencing  Integration with: Google Docs, all Google applications Bonus: Is your group ready for Google Plus?