Increasing Cloud Adoption Through Cloud Services Brokerage (CSB) Brent Brightwell Senior VP Products and Strategy DoubleHorn

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THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM What is Cloud Services Brokerage?

THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Why do enterprises need a CSB Integrate, Aggregate, Customize, Intermediate End-to-end solutions Save cost - get and pass through price breaks to your internal teams Unify multiple contracts, payments, passwords, data streams, and providers Governance and Compliance

THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM IT Executives Finance Program Areas Other Agencies Other Stakeholders Legal Procurement Legacy App In-house Legacy App In-house Vendor Managed App Current Development Future Projects Shadow IT Common IT Environment

THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Common Challenges Legacy application difficult to support Finance has a difficult task keeping track of costs in a multi-provider environment Shadow IT used for critical functions without support structure in place Requirements change part way through project, requires a new product or service Ever increasing cost of storage How CSB can help Migrate app to the cloud, offer Tier 1 support Single bill aggregates all cloud costs Governance and compliance eliminates shadow IT CSB can easily swap out products or services within its catalog Cloud storage is pay as you go; no need to purchase more capacity

THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Cloud Service Providers IT Executives Finance Program Areas Other Agencies Other Stakeholders Legal Procurement Legacy App In house Vendor Managed App Current Development Future Project Cloud Services Broker SaaS 1SaaS 2SaaS 3 PaaS 1IaaS 1IaaS 2 Hybrid Cloud Hybrid IT Model with CSB

THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Multi-cloud Management Platforms “Multi-cloud management platform incorporates a self-service interface, provisioning of system images, enabling metering and billing, and some degree of workload optimization through established policies for public, private and hybrid cloud environments.” – Gartner.

THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Why do enterprises need a Multi-cloud Management Platform Consistent user experience across the enterprise for Cloud management Manage and optimize a distributed resource pool of cloud infrastructure – Compute, Network, Storage, Security, Management Manage, govern and secure cloud infrastructure and applications Make multiple services work together effectively and efficiently Expertise working with multiple providers and across many customer scenarios Focus on the core business

THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Radar diagram of CSB/CMP metrics Performance Monitoring Financial Management Security and backup Provisioning & Automation Lifecycle ManagementCloud Management Infrastructure modeling & analysis Reporting & integration Virtualization management ( server, network, storage, endpoint) Delivery scale & manageability Source: Ovum Decision Matrix: Hybrid Cloud & virtualization management,

THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Radar/Spider Diagram of business & deployment metrics

Questions? Brent Brightwell Senior VP Products and Strategy DoubleHorn

THE GLOBAL EVENT FOR THE CLOUD AND SERVICE PROVIDER ECOSYSTEM Who is DoubleHorn? Austin, Texas-based DoubleHorn is a leading Cloud Servicers Brokerage founded in Our solutions combine products from the leading cloud providers and are designed to meet the emerging technology requirements of the enterprises. DoubleHorn's multi-cloud management platform has empowered organizations with the knowledge & technology needed to design, compare, implement, monitor and manage the cloud solutions from multiple providers. DoubleHorn was awarded Texas DIR Cloud Services contract in 2013 with which allows us to offer Cloud Solutions for 30 states including Texas and Oklahoma. DoubleHorn is dedicated to one enduring idea: ’Improving the world-changing power of Clouds’ and we'll continue to fight for organizations who demand better prices, better coverage, better performance, better service, and Better Clouds.