©2016 Wallace & Washburn Associates, LLC and/or their affiliates. All rights reserved. Designated trademarks and brands are the property of their respective owners. 1 “Trigger Word Stories” Resonate Emotionally… Rise Above the Noise SUPERCHARGE SOCIAL MEDIA & BRAND CONVERSATIONS EmotiveSCAN ™

©2016 Wallace & Washburn Associates, LLC and/or their affiliates. All rights reserved. Designated trademarks and brands are the property of their respective owners. Today, People Buy Most Where They Have a Relationship Relationships Are Based on Emotion, Not Just Logic 2 Top 1% Amazon sales Published in 4 languages 50,000 interviews “ Lively, lucid, smart and on target. I’m impressed.” – Ted Levitt, Dean Emeritus, Harvard Business School “The most pragmatic book on consumer marketing in years! – Amazon.com “It’s radical! It’s digital! Cutting edge for connecting with customers.” – Fast Company’s Report from the Future “W&W present the science of sales and introduce a new way to sell.” – IBM’s “Beyond Computing” Magazine

©2016 Wallace & Washburn Associates, LLC and/or their affiliates. All rights reserved. Designated trademarks and brands are the property of their respective owners. Buyer “Trigger” Words Include Emotion, Not Just Logic

©2016 Wallace & Washburn Associates, LLC and/or their affiliates. All rights reserved. Designated trademarks and brands are the property of their respective owners. “Trigger” Phrases 4 “Trigger” Words use, easy, money, time, proven, saves, practical, user, easiest, integration, feedback, hassle, free, implementation, no, save, staff, easier, integration, guarantees, support, staff Practical, Easy-to-Use Ensures On-Time Implementation on-time, practical, hassle free, best procedures, hidden risks, works as promised, time tested, action oriented, hassle-free, proven over time, easy to use, user friendly, saves money “Trigger” Word Story Cloud Security Industry “Trigger” Words Create Simple, Yet Powerful Stories

©2016 Wallace & Washburn Associates, LLC and/or their affiliates. All rights reserved. Designated trademarks and brands are the property of their respective owners. 5 27% Increase in Quality Leads 24% Preference to Read, Download and Share Longer, More Involved Website Visits “Trigger” Message Favorability up to 92% Brand Awareness Up 31% Applications Increase Over 72% Over 10,000 Downloads/Month American Marketing Association ”Effie Effectiveness” Award 91% Increase in Philanthropic “White Mail” Gifts Test Market Roll Out 12 Months Ahead of Schedule New Alumni Center Funded in Less Than 4 months “Trigger” Stories Generate Results

©2016 Wallace & Washburn Associates, LLC and/or their affiliates. All rights reserved. Designated trademarks and brands are the property of their respective owners. Social Media Digital Content/ Assets Direct and Channel Demand Campaigns PR and Brand Messaging Product/Service Advertising Value Propositions The Opportunity: Stronger Relationships in 4 Weeks Inquire About a 50% Discount New Client Pilot Study

©2016 Wallace & Washburn Associates, LLC and/or their affiliates. All rights reserved. Designated trademarks and brands are the property of their respective owners. Representative W&W Clients 7