MARKETING CAMPAIGN BRIEF

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Presentation transcript:

MARKETING CAMPAIGN BRIEF Harry's Awesome Pictures UK 4/28/2017

TARGET AUDIENCE Chosen Genre: ACTION Generally, action films are geared towards the young male adolescent age group, because, well, guys tend to like action movies more than their female counterparts. Just like Romance films are geared towards women because they react to romance better than men do. Couple in middle ages Older male audience 4/28/2017

ADVERTISING TV advertising – Trailers – costly but effective, able to appeal all over the world and to multiple audiences. Social networking sites – Facebook, twitter - very large audience and easily spread between friends YouTube – trailer videos – very large audience and easily spread 4/28/2017

MARKETING IDEAS MERCH. T - SHIRTS FEMALE MALE IPHONE CASES FEMALE MALE 4/28/2017

REASON FOR CHOOSING THE SPECIFIC MERCH. I have chosen to use these specific types of merchandise because the target audience that my film is aimed at enjoy buying clothes and usually have the latest phones 4/28/2017