The Mothership
30% higher brand favorability when you interact with fans. 30% higher listening by fans who are acknowledged by their favorite radio station Sports, Alternative, CHR, and Rock audience over index for being on Twitter Source: TechSurvey10, blog.Twitter.com
Social Is Personal
It’s About “Church Selfies” and #TBT
People Don’t Want To Be Sold, They Want To Be Welcomed
Never Underestimate The Power Of The Personal Touch
Personalized Acknowledgment Is Today’s Currency
Social Media And Listening
Create Those ‘Holy Crap’ Moments
Building A Community = Treating People Equal
Define A Social Media Mantra
What ‘Jobs’ Are Fans ‘Hiring’ You To Do?
You Can’t Force Trust
Be Flawsome!
Social Is A Way Of Thinking, Not A Trick