Written by Stacey Orr 2010 Georgia CTAE Resource Network

 Management  Management refers to the process of accomplishing the goals of an organization by effectively using people and other resources.

 Planning  Deciding what needs to be accomplished through goals  Organizing  Deciding which tasks need to be done and arranging resources to perform the tasks  Implementing  Carrying out plans made to accomplish goals  Controlling  Evaluating the results of tasks performed – good and bad

 Finance  Human Resources  Business information  Production/Operations  Marketing

AGENT  The legal representative of a celebrity  Manages Celebrities Career  Negotiates Contracts  Accountants & Lawyer OWNER & MANAGER  Owner  Finances the team or finds financing for the team  Visibility through sponsorships  Political influence  General manager  Attracts players with coaching style  Puts together coaching staff  Manages budget of team  Negotiates contracts

 Economic impact of sports and entertainment events includes the creation of jobs and revenue growth of a city and/or town as a result of fans attending games and events.  What do fans spend money on at a Professional event?  Food  Hotels  Attending the event  Transportation

 Revenue Generated from:  Ticket Sales  Parking  Uniforms  Equipment  Pictures  Food

 National Collegiate Athletic Association  Regulates collegiate athletics  Responsibility for adherence to NCAA’s guidelines  Athletic directors  Coaches  Prohibits payment to players of collegiate athletes

STRATEGIC PLANS  Goals and Objectives of event  Target Market  Market Research  Sponsors OPERATIONAL PLANS  Location  Ticket Sales  Pre-game and Halftime Entertainment  Safety  Quality  Fans