GBA 573 8/22/021 Vendor Selection Project Mark Faggiano GBA 573 August 22, 2002
GBA 573 8/22/022 Feasibility Analysis Start-up sports marketing firm Establishes charitable foundations for professional athletes Designs & implements strategic marketing campaign highlighting athlete’s commitment to cause of choice FM will make athletes heroes off the field Bigger contracts, more endorsements Company Overview
GBA 573 8/22/023 Feasibility Analysis Project Definition
GBA 573 8/22/024 Feasibility Analysis Pick a vendor that will: Brand the company Launch our web site Project Definition
GBA 573 8/22/025 Feasibility Analysis Brand Foundation Makers Launch the company web site Establish a partnership Project Objectives
GBA 573 8/22/026 Feasibility Analysis Foundation Makers only needs to sign one athlete to pay for this project Cost & Benefit Analysis
GBA 573 8/22/027 Feasibility Analysis Foundation Makers is done with vendor selection Budget requirements met Cutting edge web presence Measures of Success
GBA 573 8/22/028 Requirements Analysis Timeline: 12 business days Resources: 2 employees and revenue-driven firm Project Design
GBA 573 8/22/029 Requirements Analysis Tasks & Approach: Devise list of potential partners Write RFP Approve RFP Distribute RFP Meet with potential partners Select partner Project Design
GBA 573 8/22/0210 Implementation & Closure Take the time to make the right decision Design counts Lessons Learned
GBA 573 8/22/0211 Results & Conclusion Relationship ended after 1 week Meeting cancelled Project redefined New designer selected
GBA 573 8/22/0212 Questions