Don’t miss regional shoppers 44% of the population live outside major cities. 3.9m read regional newspapers each month. 41% of readers earn $80,000+ p.a.

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Presentation transcript:

Don’t miss regional shoppers 44% of the population live outside major cities. 3.9m read regional newspapers each month. 41% of readers earn $80,000+ p.a. 9 in 10 support local businesses – big and small Sources: Think Local 2016: Regional Newspaper Report. Research Now, January emma,12 months to December Survey conducted by Ipsos MediaCT.

Research overview The objective To understand of the role of regional newspapers and other media in the lives of readers. Methodology Online, conducted by Research Now. The Sample 612 regional newspaper readers nationwide.

The findings

#1 source of information on local businesses Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Introduce readers to new products and services Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

The main source of local news Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Regional newspapers influence readers’ opinions Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Regional newspapers influence readers’ purchase decisions Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Newspaper ads drive online traffic Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Readers keep messages that interest them Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Local Area Marketing 7 in 10 support national businesses that are part of the community 78% like having national businesses and stores available in their neighbourhood. Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Creating a strong connection Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Providing practical information Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

A unique source of local news “One of the only places I can find local news and information” “It contains stories and advertising that online news doesn't cover” Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Readers keep coming back for more Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Readers keep coming back for more Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Connecting readers to their local community “Information on local council issues, what has been going on in the area, what is available in local services and shops…” “It gives me an insight into what is happening in my local community and local issues.” Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

The most engaging media Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

A “lean-in” experience Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

The trusted voice of the community Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Readers shop locally Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Reach affluent consumers Source: Think Local 2016: Regional Newspaper Report. Research Now, January 2016.

Regional newspapers Source: Think Local 2016: Regional Newspaper Report. Research Now, January The #1 source of information on local businesses. Media most influential in shopping/buying decisions. Key role in informing readers about local issues: 7 in 10 read most copies Most engaging and trusted source of information. Readers are high value customers: 2 in 5 earn over $80,000+

thenewspaperworks.com.au For more information contact Adrian Fernandes at