SMART PRACTICES IN REFRAMING MIGRATION NARRATIVES A N O VERVIEW OF KEY INSIGHTS FOR OHCHR E XPERT MEETING Eóin Young, Programme Director International Centre for Policy Advocacy Session 1 – What do we know about how to reframe the migration narrative April 21, 2016 – OHCHR, Geneva

International Centre for Policy Advocacy Mission : bringing more voices, expertise and evidence into policy decision-making and promoting an enabling environment where policy decisions are grounded in the public interest International Berlin-based NGO Since 2012, but working in field since 2002 (Open Society Foundations) Expertise in policy, process and pedagogy Working wide & deep with researchers, NGOs, & government sectors Minority inclusion - Roma Initiatives and At Home in Europe (OSF)

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What I'll cover 1.Lessons from liberal - what’s not really working 2.Frames as identity stories & agenda setters 3.Reframing to open the debate 4.Resistance to reframing approaches 5.ICPA Reframing Migration Narratives project

Lessons - More a lecture than a conversation British Future (2014), How to talk about Immigration

Frames as identity stories & agenda setters Populists link legitimate concerns to anti-immigant rhetoric Stories we tell ourselves to explain the complicated world, but also socialised stories People are frame-driven - Strong attempts to change can even ‘backfire’ Dominant media frames/narratives are the space to make good policy

Why frames matter? – Strong Negative Frame Invasion, security, even identity threats Natural disaster metaphors – waves, tsunamis, swarms, avalanches Crisis/chaos pictures

Why frames matter? – A more positive frame Welkommeskultur/Refugees Welcome humanitarianism, compassion, duty, inclusion, workforce for the future

Frames as identity stories & agenda setters Populists link legitimate concerns to anti-immigant rhetoric Stories we tell ourselves to explain the complicated world, but also socialised stories People are frame-driven - Strong attempts to change can even ‘backfire’ Dominant media frames/narratives are the space to make good policy

Acknowleging legitimate concerns

Ways in / Reframing Find overlapping concerns Targeting the anxious/mushy middle Put another story on the table to open out the debate Institute of Public Policy Research (2014), A fair deal on migration for the UK

Ways in / Reframing Find overlapping concerns Targeting the anxious middle Put another story on the table to open out the debate Welcoming America Moving is normal The dignity of Work Citizenship & Patriotism FrameWorks Institute Humanitarianism Pragmatism - what works for us Prosperity British Future “New us”, not “them and us” Not just Doctor & nurse Doctor, nurse & patient

Resistance to reframing It’s a weak response and we have a moral obligation –But this is sequencing, not selling out This is fancy PR, wordsmithing –No, its a chance to structure the debate If only they understood… –Be smart about the emotional realities

ICPA Toolkit Reframing Migration Narratives Tool Kit 1Narrative Map of the Migration & Inclusion Debate in the UK & Germany based on Social Media Analysis 2Cases of reframing campaigns from UK and Germany 3Short Videos on why frames matter in the debate 4Guidelines on reframing Plans 1Workshop for Spokespeople & Campaigners 2Convene practitioners to add more depth & cases 3Expand the toolkit to other countries

Well established & applied Fields Political Communication Behavioral Economics Cognitive Linguistics Negotiation and Conflict Transformation Policy analysis Projects Changing minds (UK) British Future (UK) America’s Voice (USA) The FrameWorks institute (USA) Welcoming America (USA)