Great Sales Presentation Presented by John DOE

Use Analytics as a strategy asset ANALYTICS 3.0 | FAST BUSINESS IMPACT FOR DATA ECONOMY 1.0 3.0 Analytics as a strategic asset Traditional Analytics 2.0 Big Data Reporting & BI Rapid and agile insight delivery Back Room Teams Emergence of Data Scientist Availability of analytics at time and point of decision Small size of Data Increased computational capabilities Everyone in the business is equipped with analytics Data based products and services

SHERLOCK USP Question Based Analysis Effortless Advanced Analytics Sherlock from Penser Analytics is a real time decision support system Question Based Analysis Type your business question in plain English Effortless Advanced Analytics Unleash machine learning without any programing Rapid Hypothesis Testing Test various scenarios before taking decisions

Why Sherlock? What is the problem that we solve Reduce the time taken to gather insights Take data driven decisions Measure the impact of decisions Keep the stake holders / CXOs always informed about their part of the business 70% Reporting 30% Advanced Analytics

How do we solve it? t f Visualization Sync Flow of data Visualization Sync Business Dashboards Visual Analytics Continuous Real-time Analytics Real-time pattern detection Intelligent Actions Complex event processing Data Analytics Data Aggregation Complex Calculations Connected Analytics Financial Custom ERP CRM IOT f t

Relevant information to relevant people Contextual Reporting Suite

Customer Journey Retail Industry Increase top line impact with relevant analytics at the right point New path to relationship Old path to purchase UNDERSTAND THEM SURPRISE THEM GET HER ATTENTION REASSURE & BUILD CONFIDENCE IN YOUR BRAND ASPIRE TO BECOME A PART OF HER LIFE GET TO KNOW THEM LEARN WHAT THEY LIKE OFFER A SUPPORT PLATFORM INTRODUCE THEM TO THE BRAND ELIMINATE BARRIERS IN PURCHASING HER FAVORITE PRODUCT REFRAIN FROM BEING TOO PUSHY

Patterns among Merchants for Payment Gateways Compare merchants to increase their performance IMPROVE MERCHANT SALES Help the merchants make more business with analytics at a merchant level PREDICTIVE ANALYTICS ENHANCE MERCHANT EXPERIENCE UNDERSTAND PROFITABILITY Optimize profitability of different types of merchants Reduce unnecessary waiting for approval of a transaction BENCHMARK MERCHANTS Understand LTV for different type of merchants Compare and encourage different merchants to increase their sales

Improved Fraud detection Operationalize fraud model in the system for everyone's access Present Rules + Data Repository New Fraud Repository Improved Detection

Analytics supported Client servicing Be reactive in servicing the merchants: Use predictive info along with factual info Merchant @ Glance FACTUAL INFO PREDICTIVE INFO Needs; Wishes Engagement History Shop in Suburbs 350 transactions/ day Last Purchases at the merchant Intent; Emotions Demographics Interested in YXY service Predicted to increase sales by 20% in the next 2 weeks Medium Spend Capacity

Data Security Prevent data leaks of any type Server – Private Cloud Electronic access control system 24/7 monitoring of entrances and server rooms Redundant internal networks Multiple redundant connections to the largest German internet exchange point, DE-CIX, ensure smooth data transfer There is a central back-up server to save backed-up data Fire detection system, directly connected to the local fire department Secure transmission and Sessions Connection to the App is via a cryptographic protocol, ensuring our users have a secure connection from their browsers to our service Individual user sessions are identified and re-verified with each transaction, using a unique token created at login Network Protection Perimeter firewalls and edge routers block unused protocols Internal firewalls segregate traffic between the application and database tiers A third-party service provider continuously scans the network externally and alerts changes in baseline configuration PCI DSS compliance ready

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