Empire Ann Hempfling Juan Carlos de Elena Tyler Gottstein Tamer Elserwi

Empire Strategic Vision Empire is committed to providing quality product at competitive prices. We are committed to growing and maintaining our North America presence while growing our products and services in Europe, Asia and Latin America. We continue to be the Green Leader in Cameras, committed not only to our great value in our products but also to the environment. Empire-the World's choice.

3-Year Strategic Plan EPS - Notch 3; 30% growth per year Stock Price - Notch 3; 30% growth per year ROE - Notch 3; 19.5% Credit Rating - Notch 2; A Image Rating - Notch 3; 91 or more

Annual Growth was driven by our focus on increasing Revenues with constant share volume. Future Growth for Year 14: $5.25 Future Growth for Year 15: $

Annual Growth was driven by our focus on increasing Revenues. Future Growth for Year 14: $82.5 Future Growth for Year 15: $

Annual Growth was driven by our focus on increasing Revenues with constant share volume. Future Growth for Year 14: $22.05 Future Growth for Year 15: $

Annual Improvement was achieved by increasing line of credit pay downs as cash on hand increased over time Future Growth for Year 14: A Future Growth for Year 15: A+

Annual Improvement was achieved by increasing Tech support & Training; maintaining warranty; maintaining PQ rating of a minimum of 3 Stars Future Growth for Year 14: 100 Future Growth for Year 15:

Entry Level Strategy To offer consistent Value while maintaining a “Best-Cost Provider” strategy. We maintained our PQ rating of at least 3 stars, warranty of 3 years and slowly grew our tech support and training over time. We monitored competitors’ prices, budget and market share and we made small annual adjustments to grow our Market Share.

Multi Level Strategy To offer consistent Value while maintaining a “Best-Cost Provider” strategy. We maintained our PQ rating of at least 3 stars, warranty of 3 years and slowly grew our tech support and training over time. We monitored competitors’ prices, budget and market share and we made small annual adjustments to grow our Market Share.

Empire Production Strategy We focused on small annual increases to Training and Benefits for the employees. We utilized a constant employment work force. We outsourced the excess rather than hiring and firing new employees. We maintained a focus on social and environmental responsibility starting Year 1 which grew annually with revenue growth

Financial Strategy We kept the Stock Volume constant. We increased our annual pay down of the line of credit as Revenue and Cash on Hand grew. Annual Dividends remained fairly constant yet very attractive.

Entry Level Competition We monitored the actions taken by the entire segment but with primary focus on Teams C and D. We kept competitive on the R&D, Advertising and Tech Budget. We adjusted our Price minimally however we adjusted the Promotion length and discount level to keep competitive and to increase our Retailers Demand for our product. We had challenges with our per-unit profits and per-unit costs for this segment Our efforts to increase price in Year 13 was too large, not keeping with our year-over-year strategy and established customers

MARKET SHARE FOR THE ENTRY LEVEL CAMERAS

Multi-Level Competition We monitored the actions taken by the entire segment but with primary focus on Teams C and D. We kept competitive on the R&D, Advertising and Tech Budget. We adjusted our Price minimally however we adjusted the Promotion length and discount level to keep competitive and to increase our Retailers Demand for our product. We had positive per-unit-revenues and we focused on Market Share Growth in this segment

Market Share For The Multi- LEVEL CAMERS

Actions To Take Marketing –Entry Level: Focus our efforts back to our core vision for the product by adjusting back to original price points and value to regain our loss of market share in Year 12. –Multi Level: Continue on our constant minimal annual adjustments to maintain our consistent growth and to maintain our Value and Quality. Finance –Maintain our approach with line-of-credit paydowns and appropriate Dividend payouts. Product Design and Labor Comp –Continue to monitor and increase R&D, Advertising and Tech Budgets and Employee Training

Success Drivers Maintaining Value –Monitored and increasing our Product and Quality –Monitored our Competition Price, Promotion, budget for Ad and tech Growing Market Share –Focus on Target Market –Market expansion by increased Advertising; Tech support/PQ; Length of promotion; slight changes in Price and Discount amount. Growing Revenues –Balance between Market Share Growth vs Revenue Growth –Limiting the annual discounts and expenditures per unit to ensure per unit profits.