Wednesday Webinar Wunch WSAE Solutions Network: Online Education

Introductions Julie Stelter Walden Group Chief Instructional Designer Mona Johnson The Rees Group, Inc. Volunteer Initiatives Manager Society For Research On Nicotine and Tobacco

Business Strategy

Chat Introduce yourself in the chat box:  Name  Association

What do we hope to accomplish today? Ask more questions than answer Connect you with other professionals Pricing strategy 4 business models

1234 SponsorshipComplimentaryFeeShared Revenue

Case Study from The Rees Group, Inc. Complimentary webinars Mona Johnson Volunteer Initiatives Manager Society for Research on Nicotine and Tobacco

Webinar Business Models MODELCOST*REVENUENET Free 60 members 40 non-members $ 6000$ -600 $15 for non-members 60 members 10 non-members $ transactio n fees $ 150$ -450 or more CE Credit $30/$50 40 members 5 non-members $6,000 - $10,000+ $1450$-4550 or more *does not include staff time

Options Under Consideration Stay with current model, limit # of webinars Experiment with fee for non-members Move to another format for education (online asynchronous courses?) Continue to seek partnerships for continuing education credits Other?

How do you set a price for webinars?  Determine the value of the webinar to your attendee  Perception about association  Ability to produce a webinar or educational programming  Actual content that is being taught

How do you set a price for webinars?  Ways to improve perception  Design content for a specific audience  Opportunity to individualize learning  Use a well-known expert  Can they get it cheaper or free somewhere else?

How do you set a price for webinars?  Volume  Test the market realistically  Measure the content, price point, delivery method and time  Evaluate after each webinar with measurable and relevant questions  Cost  Know your fixed costs-technology, SME stipend  Variable costs-presenters  Price  Focus on the value to the learner  Scalability  Webinars are not inherently “less learning”  Be strategic

How do you set a price for webinars?  Things to do to set price…  Look at your competitors  Look at similar industries  Charge two prices-one for CEUs, one for no CEUs  “Buy one get one free” offers  Bulk purchase discounts at corporate level

Q&A Type your question in the chat box.

Next Meeting Wednesday, January 6 12:00-12:30 pm Discuss: Preparing Presenters for Perfection??? What should we discuss? Add your ideas to the chat now or offline.

Thank you Julie Stelter Walden Group Mona Johnson The Rees Group, Inc. / SRNT