+ Brendan Collins Alex Partow Jeff Spradlin Cristal Talia Maritza Velazquez

+ Slack ■ Slack is a software program and instant messaging application, at its core. Slack’s main mission is to make working life simpler, more pleasant, and more productive.

+ Slack User Interface

+ Slack: Integrations

+ Slack ■ Channels ■ Public/ Private ■ Not strict/ boring ■ Work remotely ■ Internationally

+ File Sharing / Notifications ● 1 Gb ● Ex: “Code Junkies” Graphic Designers Accountants

+ Searchable Archive / Notifications

+ Situation Overview ■ 215 billion consumer and business s daily ■ 28% of a 40-hour work week spent reading and answering s ■ Slack: Messaging for teams ■ 49% average reduction in office ■ 80% believe it improves transparency and culture in office Slack. The Killer.

+ Situation Overview ■ Growth stage and rapidly growing ■ 2.3 million daily active users ■ $3.8 billion valuation

+ Goal ■ Grow the market and drive business away from , towards an all-inclusive, productive, innovative, and simpler system of communication. ■ Convert 50% of Standard package users to the Enterprise package for a 80% increase in total annual revenue

+ Strategy: Target Market

+ Target Market: Customers ■ Companies, Corporations, Business Teams ■ Schools and Universities ■ Retail Stores ■ Individuals All of these prospects have the same need: to exchange information faster, easier, and more efficiently.

+ Target Market: Collaborators

+ Target Market: Competitors Indirect: ■ SMS Text Messages ■ What’sApp ■ AOL Instant Messenger (AIM) ■ GroupMe (Microsoft) ■ Skype (Microsoft) If you can’t beat ‘em, join ‘em. Direct: ■ Flow Chat ■ Campfire Chat ■ HipChat

+ Target Market: Company A communication interface that allows B-to-B or B-to-C to communicate in one collaborative setting. ■Real time messaging & group messaging ■Remote access adds convenience ■Allows for file upload & searchable archives ■Reminder feature ■Multitasking with more communication & less time wasted Be less busy.

+ Target Market: Context ■ Sociocultural: tech savvy generation ■ Technological: fast paced growth ■ Business: simple,pleasant, productive work life

+ Strategy: Value Proposition

+ Value Proposition: Customer Value ■ Monetary Value ■ Functional Value ■ Psychological Value “Team Communication For The 21st Century.”

+ Value Proposition: Collaborator ■ Effectiveness ■ Cost Efficiency ■ Flexibility ■ Speed “Be Relevant. Stay Relevant.”

+ Value Proposition: Company ■Functional Value: Strong integrated systems, everything in one place ■Psychological Value: Increased productivity, less busy, less stress, more organized ■Monetary Value: Affordable, cuts unnecessary travel costs & reduces company expenses “Join The Revolution. ”

+ Tactics: ■Product ■Service ■Brand ■Pricing ■Incentives ■Communication ■Distribution

+ Tactics: Product Creating a platform for more seamless, efficient and quick communication flow ■Cutting down the amount of time spent on business work ■Utilization of current and most efficient software for its application a.Pipedrive (customer management) b.Campaign Monitor (marketing campaigns) ■Datadog (IT management) Personalization of accounts

+ Tactics: Service ■Tech support follow ups ■Customer support between 6a.m.-11p.m EST ■Training videos, how to videos, and tips and tricks all posted to the website ■Social media used for fun facts and updates ■Key performance indicators used to measure successful content

+ Tactics: Brand ■Company stands by quote “be less busy” ■ Slack promotes idea of having more free time, efficiency, and productivity ■Colorful and playful brand, which assists Slack in targeting creative departments and agencies.

+ Tactics: Pricing ■Charging a premium price that keeps it relevant amongst competitors. ■Price plans increase as features of the product plan increase. ■Value offered depends based on consumer needs

+ Tactics: Incentives ■Free trial with $100 incentive to establish account ■The incentives are more or less benefits to the user ■time efficient ■save money ■less stress ■more interactive environment ■improve communication

+ Tactics: Communication Consumer Communication: ■ Pull Strategy - Direct to Consumer ■ Media: newspaper, magazine, online display, outdoor, cinema, and online video advertising. ■ Message: time-saving and productive benefits of using Slack. ■ “Be less busy.” Collaborator Communication: ■ national advertising and targeted communication ■ “Be relevant. Stay relevant.”

+ Tactics: Distribution ■Service (SaaS) platform, distribution is as simple as an Internet connection. ■ Hybrid distribution model ■Users are dependent on a reliable Internet connection to keep their software application running smoothly ■Slack’s platform only supports the English language

+ Control - Performance Evaluation Financial: ■ROI Value: Slack will need to pay close attention to reviews by their clients ■survey to measure value and satisfaction. ■ Incentives for survey completion ■Net Promoter Score Performance: ■Market Share

+ Control - Environmental Analysis ■ Consistently adjusting to new market trends ■ Evaluating competition in the communication software market ■ Expanding business operations in a different market direction ■ Expanding system operations to live video chat ■ Focusing on external threats

+ Questions?