Enterprise Applications Gerhard Steinke

Objectives 1. Information systems in business areas 1. Marketing, human resource, accounting, finance, manufacturing, operations, Cross-functional systems 1. ERP - Enterprise resource planning 2. CRM - Customer relationship management 3. SCM - Supply chain management 4. Enterprise collaboration systems

Functional Business Systems. Marketing Production / Operations Human Resource Management Accounting Finance Customer relationship management Interactive marketing Sales force automation Cash management Credit management Investment management Capital budgeting Financial forecasting Order processing Inventory control Accounts receivable Accounts payable Payroll General ledger Compensation analysis Employee skills inventory Personnel requirements forecasting Manufacturing resource planning Manufacturing execution systems Process control Functional Business Systems

Marketing Information Systems Marketing Information Systems Product Management Product Management Interactive Marketing Interactive Marketing Sales Force Automation Sales Force Automation Sales Management Sales Management Customer Relationship Management Customer Relationship Management Advertising & Promotion Advertising & Promotion Market Research & Forecasting Market Research & Forecasting

HR Information Systems Compensation Analysis Personnel Record-Keeping Personnel Requirements Forecasting Governmental Reporting Employee Skills Inventory Training and Development Analysis Human Resource Management

Accounting Information Systems Order Processing Payroll Inventory Control General Ledger Accounts Receivable Accounts Payable Common Purposes of AIS

Financial Information Systems Finance Cash Management Cash Management Financial Performance Analysis Financial Performance Analysis Financial Planning Financial Planning Investment Management Investment Management Capital Budgeting Capital Budgeting

Manufacturing Information Systems Production/ Operations Production/ Operations Computer-Aided Engineering Computer-Aided Engineering Process Control Process Control Purchasing & Receiving Purchasing & Receiving Robotics Computer-Aided Manufacturing Computer-Aided Manufacturing Machine Control Machine Control Material Requirements Planning Material Requirements Planning

Enterprise Resource Planning (ERP) Systems Cross functional enterprise system Integrating business processes in manufacturing logistics, distribution accounting finance HR Typical Players SAP, Oracle, (Peoplesoft, JD Edwards), Microsoft Dynamics Production Planning Integrated Logistics Accounting and Finance Human Resources Sales, Distribution, Order Management Customer/ Employee

Customer Relationship Management CRM: Customer Relationship Management Marketing and Fulfillment Customer Service and Support Retention and Loyalty Programs Contact and Account Management Sales Cross-Sell Up-Sell Prospect or Employee Fax Telephone Web Oracle (Siebel, PeopleSoft), SAP, Salesforce, Microsoft Dynamics us/dynamics/default.aspx

Suppliers Customers Employees Partners Supply Chain Management Sourcing - Procurement Enterprise Resource Planning Internal Business Processes Customer Relationship Management Marketing – Sales - Service Knowledge Management Collaboration – Decision Support Partner Relationship Management Selling – Distribution Enterprise Application Architecture

Enterprise Collaboration Systems Unified Communications Electronic Communications Tools Electronic Conferencing Tools Collaborative Work Management Tools Enterprise Collaboration Systems Instant Messaging Voice Mail Faxing Web Publishing Paging Blogs Wikis Mashups Calendaring and Scheduling Task and Project Management Workflow Systems Document Sharing Knowledge Management Data Conferencing Voice Conferencing Videoconferencing Discussion Forums Chat Systems Electronic Meeting Systems ed-communications/index.html