Why McDonald’s has a Millennial Problem? (or Does it?) Eric Anderson Transportation Director Maricopa Association of Governments Arizona Rural Transportation.

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Presentation transcript:

Why McDonald’s has a Millennial Problem? (or Does it?) Eric Anderson Transportation Director Maricopa Association of Governments Arizona Rural Transportation Summit January 14, 2015 Yuma, Arizona

Self-Identification of Generation

Major Generational Groups

2015 U.S. Population by Age

Boomers & Millennial

Age

High College Achievement Percent of total population age 18 to 34 years with bachelor's degree or higher

High Average Debt

Poor Economy

Combines to be Drag on Housing

Delayed Marriage

Other Impacts of Debt & Poor Job Market

Home Ownership

What About Driving?

U.S. Travel & Gasoline Prices Source: FHWA, October 2015 data.

Drove Car, Truck, Van or Carpooled to Work Percent of Workers age 18 to 34 years who drove a car, truck, van or carpooled to work

So What About McDonald’s?

Source: Morgan Stanley

Demography is Destiny

2010 – Population 6.4 Million 2040 – Population 10.2 Million

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