HOSTINGCON July 25, 2016 INTERNATIONAL MARKETING AND PUBLIC RELATIONS LEVERAGING MEDIA AT CONFERENCES & EVENTS

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Presentation transcript:

HOSTINGCON July 25, 2016 INTERNATIONAL MARKETING AND PUBLIC RELATIONS LEVERAGING MEDIA AT CONFERENCES & EVENTS

INTRODUCTION iMiller Public Relations (iMPR) is a results-driven, independent public relations and marketing consulting firm. At the forefront of our market leadership positioning is iMPR’s industry thought-leadership, where our consultative, industry-insider perspective helps clients propel their messages more effectively. SERVICES AT-A-GLANCE Strategic Communications Programs Digital Marketing Campaigns Content Creation Speaking / Award Submissions 2 Social Media Engagement Event Planning Tradeshow Marketing Media Outreach iMPR works with global telecommunications companies that when coalesced, represent more than $9B in revenues.

iMPR’s APPROACH CONFERENCES & TRADESHOW OPPORTUNITIES Sponsor Speak Exhibit Attend 3 Attend sessions – learn about the industry Meetings with Customers / Prospects / Vendors Discover new products, services, solutions One-on-One Briefings with Media / Analysts Press Releases Articles Blogs Websites Social Media Prospects / Influencers Media / Analysts eDM/ eBlasts Tradeshows/ Events Direct Outreach / Pitching YOUR MESSAGE YOUR CHANNELS YOUR MARKET ✔✔✔

BRANDS THAT TRUST iMPR

LEVERAGING MEDIA AT CONFERENCES & EVENTS Key influencers participate in conferences and events for the same reasons we do. Because media / analysts are at the mercy of companies to bring information to them about new solutions / services, as a company representative, your proactive outreach (or managing such outreach) is the difference between your messages getting heard – or not. 5 W’s & 1 H Why Media / Analyst Relations are important? What is important information to share? Who should you consider to reach out to? How do you do this? When do you do this? Where do you meet? 5 ROUNDTABLE DISCUSSIONS WILL CENTER ON THESE KEY ELEMENTS OF MEDIA AT CONFERENCES & EVENTS: WHO, WHY, WHAT, WHERE, WHEN, HOW

iMPR BY THE NUMBERS 90% of iMPR’s new business is based on client referrals 8+ core areas of marketing and public relations expertise - and growing Serving clients in 7 countries spanning 5 continents 1 TelecomNewsroom blog & dozens that we write for 2 Acquisitions NEDAS in 2012 Data Center POST & CloudPOST in % business growth sustained YoY over the past two years Mentioned in 2 books about the industry: TUBES A Journey to the Center of the Internet & The RiVal iMPR and its team have consulted to or worked for 60+ companies 150 Years of collective experience amassed in the Telecom & IT sectors 20+ Full-time marketing & communications experts & special project partners 500K+ social media contacts and growing Licensed access to an IT database reaching 10,

PORTFOLIO AND REFERENCES AVAILABLE UPON REQUEST THANK YOU! HOSTINGCON July 25, 2016