Business communication and selected topics in marketing Prof. Ernestina Giudici A.A Student meeting: Thursday 8.30 – 9.30 University of Cagliari

Business communication and selected topics in marketing

Presentation content  Programme  At the end of class you should be able to ……  I wait that at the end of class you are able to ……..

Programme

Communication: essential road for organizations’ life

Theory or Theories?

An answer: The interdisciplinary approach

An axiom: it is impossible do not communicate

Paul Watzlawick

Verbal communication

Non verbal communication

Public speaking

Communication and knowledge

Identity

Identification

Firm communication

Internal comunication

External communication

“Tool box” for communication

Communication plan

Storytelling: an intriguing new/old way to communicate

Experiential marketing and …

… the neuromarketing new challenges

Social network and communication

At the end of class you should be able to …

… have familarity with the multifaceted communication process … have familarity with the multifaceted communication process

… work in a team with comprehension of its specific dynamics and acting to lead it successful

… apreciate the charm of the communication composite world

I wait that at the end of class you are able to ……..

… understand the meaning of communication function and the engagement that managers have to express

… make use of different disciplinary perspectives

… appreciate the effectiveness and the difficulty to work in team

To all of us … … a fruitful and, why not, joyful work!!!