September 5, 2012 Informational Session

Marketing Fellows Class of 2013

CCIMS Overview Executive Level Sponsors Associate Level Sponsors Small Business Sponsors nFusion

Mission Statement To cultivate and inspire a select group of McCombs MBAs to be future marketing leaders through exclusive insights from today’s leading marketing executives, strategic marketing practicum projects, and guidance from experienced, distinguished CCIMS and McCombs faculty.

Identify, Educate & Engage Marketing Fellows participate in a year-long intensive program with three main emphases:  Education about the biggest issues and trends facing marketing organizations today  Exposure to senior executives who have significant impact within their industries  Experience through hands-on, professor-guided consulting projects with real-world outcomes

Programming  Marketing Camp  Interview Workshops  Spring practicums  Marketing Labs  CCIMS Marketing Conference  Alumni Mentorship Program  Marketing Fellows Happy Hours

Program Structure Spring  8-10 class sessions with student-curated speakers  Group consulting (practicum) projects; guidance from faculty members  Marketing Labs commences; year-long commitment Fall  Customer Strategy Speaker Series class featuring top leadership  Live consulting projects with participating companies during class sessions

Past/Future Presenters  Geoff Moore, Chief Marketing & Revenue Officer, Circuit of the Americas  Rob Malcolm, ex-CMO, Diageo  Dr. Donna Romea, Cultural Anthropologist, Frito-Lay  Blain McPeak, CEO, WhiteWave  Ken Landis, Sr. Partner, Deloitte  Erin Nelson, CMO, Bazzarvoice  Manish Mehta, VP Social Media, Dell  AG Lafley, retired CEO, P&G  Jim Trebilcock, EVP Marketing, Dr Pepper Snapple Group  Tony Rogers, VP Marketing, Walmart  David Kenyon, CMO, AMD  Rob DeMartini, CEO, New Balance

Experiential Learning Strategy Creative Execution Leadership Marketing Fellows are surveyed to identify projects that fit their collective personal interests These projects are strategic in nature and not limited to research-oriented projects; real-time business issues requiring action Projects can turn into summer internships or ongoing “consulting” projects

Selection Criteria for Candidates  DRIVE  Demonstrate Fellows’ VALUES: creativity, curiosity, communication, and analytical skills  COMMITMENT. (This includes being a positive attendee of a Friday AM class your 2nd year!)  Fellows has always been about PASSION for marketing. Show us you have it!

Application Calendar  September 12 – Pre-Application Social  September 12 Noon – Applications Due  September 23 – Interview Invitations Extended*  September – Interviews  October 3 – New Class Announced  October 10 – Leadership Position Elections Submit via

The Application  Resume  2 Essays  Why are you interested in becoming a member of this program? How will this program support your career goals?  Given the opportunity to be a part of the next Marketing Fellows class, what specific ideas do you have to build this program into a well- recognized program that prepares students to be marketing leaders?  4 Slide Power Point that sells YOU!  Please include a current picture in the deck Fellows/How-to-Apply.aspx

 Manage a brand/various marketing roles from school  Experiential Learning  Exposure to Executive leadership  Summer Internship opportunities Marketing Labs

Participating Companies

Team: Nicole Quesada & Ashley Weber Task: Identify growth opportunity for yoo-hoo ($100M brand) Develop and manage strategic marketing plan Status: Gained executive leadership endorsement to support yoo-hoo marketing programs 2013 responsibilities: Finalize commercial and marketing plan Develop comprehensive brand story Develop creative for brand messaging Pilot Program

Develop, implement and manage a social media strategy and campaign on two big brands: Marketing Labs – 2013 Integrate Dell’s Social Media Listening Analytics into the Commercial / Enterprise space and develop potential go-to-market strategies for the product

Questions?