MODULE 17: DESIGN 1 YEARBOOK DESIGN FOR L&D YEARBOOK DESIGN FOR L&D.

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Presentation transcript:

MODULE 17: DESIGN 1 YEARBOOK DESIGN FOR L&D YEARBOOK DESIGN FOR L&D

Good designers use graphics to add personality. Graphic techniques unify or separate content elements. Graphics emphasis or de-emphasize content. REMEMBER

DESIGN TO COMMUNICATE DON’T DECORATE!

THE ESSENTIAL ELEMENTS OF A GOOD YEARBOOK SPREAD

DROP CAP SECONDARY HEADLINE PRIMARY HEADLINE STORY CONTENT MODULE EYELINE TIGHT SPACING CAPTIONS FOLIO/ FOLIO TAB DOMINANT PHOTO COB PHOTO EXPANDED SPACING CONTENT MODULE Design elements on a page: They all have a purpose

 Words and photos communicate together.  Photographs show while captions tell.  Headlines grab while stories explain.  Illustrations communicate, not decorate.

VISUAL + VERBAL | Words and Photos Working TOGETHER to bring your pages to life and tell the story!

VISUAL | Photography is a powerful, storytelling tool.

VISUAL + VERBAL | Words and Photos Working TOGETHER to bring your pages to life and tell the story!

VERBAL | A series of six short stories combine with photographs to present quick-read presentations.

BUILDING THE PERFECT YEARBOOK PAGE

 Imagine your yearbook spread as a series of modular blocks.  These blocks are where you will place your content.  Modular design fosters an organized, unified, clean and easy-to-follow approach.

Start with Placement of the Dominant Photo

The dominant photo guides the placement of an eyeline running horizontally across the spread.

The dominant photo strategically guides the eye into the headline and story module.

Secondary photos are placed around the dominant, maintaining the eyeline and following the column grid.

Captions are placed within the column grid and to the outside rather than between the photos.

FINAL RESULTS | Guides, margins, eyeline and column grid disappear leaving effectively-organized content.

Photo blocks become content modules. Modular design fosters a unified, clean approach.

YEARBOOK EXAMPLES

HOLMES MIDDLE SCHOOL\LIVINIA, MI

SIMILAR YET DIFFERENT | Subtle repetition.