Central Bank of India was established on 21 December 1911 by Sir Sorabji Pochkhanawala with Sir Pherozesha Mehta as Chairman and claims to have been the first commercial Indian bank completely owned and managed by Indians. ESTABLISHMENT :

Central Bank of India is a government-owned bank, it is one of the oldest and largest commercial banks in India. It is based in Mumbai. The bank has 3,563 branches and 270 extension counters across 27 Indian states and three Union Territories.

CHAIRMAN OF CENTRAL BANK : MR.M.V TANKSALE has been appointed as the Chairman and Managing Director of state-run Central Bank of India From March 2009.

VALUES OF SHARES : The Face Value of share of central bank of India is rs and the market Value of share is rs

DIVIDEND : The Board of Directors of Central Bank of India at its meeting held on May 06, 2011, have recommended a final 25% on the Equity Share Capital (i.e. Rs. 2.50/- Per Equity Share of Rs. 10/- each) including an interim 10% on Equity Share Capital (i.e. Rs. 1.00/- Per Equity Share of Rs. 10/- each) declared earlier by the Bank during the Financial Year , subject to approval of Government of India and Shareholders.

Most popular products are as under: Unit linked plan whole life plan children’s plan money back plan endowment pension health insurance group insurance plan

Balance Sheet Of Central Bank for Mar '11  Capital and Liabilities:  Total Share Capital 2,  Equity Share Capital  Share Application Money 2,  Preference Share Capital 1,  Reserves 4,  Revaluation Reserves 1,  Net Worth 10,  Deposits 179,  Borrowings 12,  Total Debt 192,  Other Liabilities & Provisions6,  Total Liabilities 209, :  Assets :  Cash & Balances with RBI 14,  Balance with Banks, Money at Call 1,  Advances 129,  Investments 54,  Gross Block 3,  Accumulated Depreciation 1,  Net Block 2,  Capital Work In Progress 0.00  Other Assets 7,  Total Assets 209,  Bills for collection 9,  Contingent Liabilities 36,  Book Value (Rs)

PROFIT AND LOSS  As on 31 March 2011, the bank's reserves and surplus stood at Rs. 6, crore. Its total business at the end of the last fiscal amounted to Rs. 2,09, crore.

MARKETING STRATEGIES OF THE BANKING INDUSTRY Banking Industry is one of the most important service industries which touches the lives of millions of people. Its service is unique both in social and economic points of view of a nation. Earlier the attitude of banking service was that it was not professional to sell one's services and was unnecessary in the sense that traditional relationships and quality of products were sufficient to carry forward the tasks. Before the mid 1950's the banks had no understanding or regard for marketing. Bankers maintained dignity and they hardly maintained friendliness. But with the time everything is being changed

Services : Deposits investments loans cards demat services net banking merchant banking mobile banking NRI service consumer finance ATM swarn mudra (INDIAN BANK PURE GOLD)

Schemes given by bank to attract customers : ‡ Indian bank Kisan card and kisan credit card plus. ‡ Golden harvest scheme. ‡ Financing agriculturists for purchase of tractors. ‡ Purchase of second hand Tractors by agriculturists ‡ Indian bank kisan bike scheme. ‡ Land purchase scheme. ‡ Vidhya shobha SHG education loan. ‡ Grih Lakshmi SHG housing loan. ‡ Gramin Mahila Sowbhagya scheme

Focus areas of marketing effort  Target marketing  Tapped new markets  customer acquisitionShare of wallet  Channel strategy and management  Relationship management and database marketingProduct development & innovation  Credit approval  Superior Financial ServicesDesigned Innovative ProductsAccessed Low cost NRI funds

COMPETING BANKS : NATIONAL BANKS STATE BANK OF INDIA BANK OF BARODA CANARA BANK BANK OF INDIA UNION BANK OF INDIA IDBI BANK ALLAHABAD BANK ANDHRA BANK CORPORATION BANK INTERNATIONAL BANKS DEUTSCHE BANK STANDARD CHARTERED BANK CITI BANK ROYAL BANK OF SCOTLAND HSBC TAIB BANK

AGM/EGM Summary The last AGM of Central Bank of India was held on July 29, The book closure was from July 23, 2011 to July 29, 2011.

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Short summary Prepared by : Ankush K Dubey  Central bank of India establishment chairman of the bank values of shares divends declared by the bank products of the bank balance sheet of the bank marketing strategies national & international competitors Agm/ Egm summary

Prepared By : Ankush K Dubey