Social Media Best Practices Kate Kimble July 15, 2016

Mission 1.Support accurate, positive perceptions of police intentions & effectiveness 2.Make FCPS a preferred, trusted source for information about crime & safety in Fort Collins 3.Reduce crime & increase safety through community prevention & awareness 2

Facebook 3 Tip People love weird news. Got an unusual story? Share it! Weird Funny Warm & Fuzzy Behind the Scenes Reach: 156,156 people Comments: 673

Facebook 4 Tip Humor engages audiences & increases shareability. (Just make sure it’s tactful, appropriate, and reflects your organization’s values.) Reach: 419,804 people Comments: 1,314 Weird Funny Warm & Fuzzy Behind the Scenes

Facebook 5 Weird Funny Warm & Fuzzy Behind the Scenes Tip Emotional images resonate & evoke high engagement Reach: 165,187 people Comments: 13,222

Facebook 6 Weird Funny Warm & Fuzzy Behind the Scenes Tip Facebook wants to keep people on Facebook & deliver content that people care about (allegedly).

Facebook 7 Weird Funny Warm & Fuzzy Behind the Scenes Tip If you have a super successful post, your next one may fall flat. Don’t take it personally. The Algorithm ranks content & decides who sees it Recently started ranking profiles over pages Engagement + time spent on Facebook = mutually beneficial It’s always changing…

Facebook 8 Weird Funny Warm & Fuzzy Behind the Scenes Tip If you have a super successful post, your next one may fall flat. Don’t take it personally. Participate! Reply to comments on your page Engage with other local pages (Like, Comment, Share) Post daily (ideally 2-3 times) Post at the right time Experiment to learn what content is most engaging Boosting & Ads Decide if this is the right avenue for your organization Try a few tests before spending a lot

Twitter 9 Tip Use Twitter to communicate with media & public during critical incidents. Breaking News Trending Soft News Tweet-Alongs

Twitter 10 Breaking News Trending Soft News Tweet-Alongs Tip Connect with the topics people are talking about today.

Twitter 11 Tip Find creative visual ways to deliver your message Breaking News Trending Soft News Tweet-Alongs

Twitter 12 Tip Embrace the platform’s tools… Emojis, hashtags, photo tags, etc. Breaking News Trending Soft News Tweet-Alongs Humor Hashtag Emoji Photo Tag Image Link to engage further

Twitter 13 Tip Advertise Tweet- Alongs in advance & cross-post on other platforms Breaking News Trending Soft News Tweet-Alongs

Instagram 14 The picture needs to tell the story

Instagram 15 Tips It’s all about the #hashtags Animals Visual Stories Products in Use

Instagram 16 Tips Show, don’t tell! Animals Visual Stories Products in Use

Snapchat 17

Snapchat million users (that’s 10 million more than Twitter) 10 million video views per day (that’s 2 million more than Facebook gets) 60% of Snapchat users are years old… How else are you reaching them? Sources: Bloomberg, Snapchat

Snapchat 19 Step 1: Snap (take a photo or video) Step 2: Decorate or type text Step 3: Send it to individuals and/or your story

Snapchat 20 Tip Personality is more important than image quality PSAs Demos Snap-Alongs Behind the Scenes Anything Goes (just keep it classy) DJ Khaled

Snapchat 21 Tip Advertise your Snapcode on other social media & flyers in high-traffic areas PSAs Demos Snap-Alongs Behind the Scenes Anything Goes (just keep it classy)

Conclusions Use a natural voice authentic to each platform & true to your brand. Have fun! Consider how your organization fits into your audience’s personal world of social media. Cute animals always win the internet.

Questions? Facebook Twitter Periscope Snapchat Instagram Fort Collins Kate Kimble –