Markku Anttonen Some thoughts and experiences... about the possibilities of geo referenced or regionalised statistical data
Product and service development - possibilities There is growing need for customised/tailored data for regionalised data in target group marketing in profiling in planning & research because of the competion between subregions Expanding e- & m-services (regional portals, etc.)
Product and service development - what should be produced Tailored products and services fully tailored for one particular customer electronic publications, intranet solutions (mobile solutions?) Analysis, figures, maps, whatever customer needs Mass tailored or moduled services readymade packages - different information for different target groups Internet solutions (mobile solutions)
Product and service development - pricing Target group pricing (at the moment uniform pricing) Lower prices for raw data - universities, public authorities Higher prices for those who want to have services For example - professionals know the value of the good geo referenced data - but they don´t have necessary the money to buy it (universities, planning authorities) In private sector they have at least some money and willingness to use it, but they do not yet fully understand the value of the data. (Exceptions!)
Example of product and service development Consumer survey Interviews done monthly - fast information Consumer feelings, going to do´s, have or have not´s Consumer profiling Can be regionalised with some precautions First deal with major newspaper in Finland for both media sales and editorial use Electronic publication through mail Other possibilities still open for development
Why the customer wanted to have this service? Comparable - Finland average, own region v. other regions in Finland Trustworthy Secure Fast More substance with reasonable cost than private market research companies can provide…? Example of product and service development
What’s there for Statistics Finland? Possibilities for mass tailored service Whole sale & retail business Services - banking, real estate, etc. But we need to develop: Production technology Pricing - Systematic real costs (production, marketing, etc.) Example of product and service development
We have data and we have skills Different customers want to have different services Importance of locality, region Raw data v. tailored services We need to develop: Production technology Targeted pricing Product and service development - summary