Safe Love Campaign & Voluntary Male Medical Circumcision Community-based organizations facilitate small group meetings: “Safe Love Clubs” to cover range of topics: Multiple partners/sexual networks Condom use and negotiation VCT Women’s empowerment and relationships skills PMTCT VMMC Promoting demand for service like VMMC which is not always available at every clinic (unlike VCT or PMTCT for example) is complicated—there is an “action gap:” A positive behavior is encouraged but cannot yet be practiced How to handle this?

SMS Strategy Used to fill the “action gap” CSO collects phone numbers of interested potential VMMC clients/men of target age range during Safe Love Club meetings and outreach CSH uses phone registries to: Immediately send SMS to interested men with more information about VMMC and its benefits Send another SMS to same man once services are available in his area with time and date CSO will follow up with men with IPC to determine if they went for VMMC or not following the SMS CSH will use phone numbers to also randomly sample men to ask about their experience with the service and if they were prompted to seek VMMC as a result

Potential reach/scope CSO target= 200,000 men and women between in 7 provinces over 6 months Roughly 100,000 men reached Ambitious goal: 40% reached provide phone numbers = 40,000 men