Saving lives, supporting families Why is it important to press release your findings?

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Presentation transcript:

Saving lives, supporting families Why is it important to press release your findings?

Saving lives, supporting families Surrey Disability Action Bronchiolitis Coalition Highfield Primary School

Saving lives, supporting families

Get your message out there Patients Carers Clinical teams (duty of candour) Policy makers Journalists Commissioners Funders (public money) Researchers

Saving lives, supporting families How to get coverage Plan well in advance Involve partners Use your communications team or HQIP Keep the message simple – repeat it Don’t be a control freak Target your audience Target relevant outlets

Saving lives, supporting families ONS Stillbirth Release Signed up partners to a campaign prior to the release Placed a story – the Times Secured meeting with Minister & key policy formers Agreements to change policies, commissioning documents & inspection frameworks

Saving lives, supporting families How it helps to effect change 1.It’s topical 2.There is evidence 3.Others agree 4.I am being asked to do something

Saving lives, supporting families Things we’ve learned You are an agent of change Use the communications team Tell them and your partners what you are doing as early as possible Identify and target your key audiences Positive or Negative – keep the message simple Repeat it

Saving lives, supporting families