“YOUR FACEBOOK STATUS REALLY MADE ME WANT TO GIVE BACK TO PURDUE,” SAID NO ONE EVER – UNTIL #PURDUEDAYOFGIVING. Amber Turner, Senior Director of Annual Giving and Stewardship Kate Jolly, Associate Director of Annual Giving #AdvanceBig10

Participating Units 2 Student Organizations $7.5M Raised 6,517 Gifts 15 Countries 999 First-Time Donors Class of 2013, highest participation Participating Units 100 Student Organizations $13.7M Raised 9,592 Gifts 37 Countries 1,600 First-Time Donors 2,153 First-Time Donor Gifts Class of 2014, highest participation 19 Million Social Media Impressions Participating Units 141Student Organizations $18.2M Raised 12,872 Gifts 44 Countries 1,748 First-Time Donors 3,275 First-Time Donor Gifts Class of 2015, highest participation 24 Million Social Media Impressions Year-Over-Year Growth #AdvanceBig10 Purdue Day of Giving

“YOUR FACEBOOK STATUS REALLY MADE ME WANT TO GIVE BACK TO PURDUE,” SAID NO ONE EVER – UNTIL #PURDUEDAYOFGIVING. Amber Turner, Senior Director of Annual Giving and Stewardship Kate Jolly, Associate Director of Annual Giving #AdvanceBig10

Planning Timeline C O M P A N Y. C O MC O M P A N Y. C O M #AdvanceBig10

N OVEMBER 2013 D ECEMBER J ANUARY 2014 T EAM A SSIGNED C ONTRACTS S IGNED RFQ C REATIVE B RIEF Impact Stories I NTERNAL A NNOUNCEMENT 1:1 U NIT M EETINGS ( STARTED ) W EEKLY TEAM MEETINGS M ATCHING FUNDS SECURED AND CHALLENGE PROPOSAL #AdvanceBig10 Planning Timeline

#AdvanceBig10 Planning Timeline F EBRUARY G ROUP M EETINGS STARTED 1:1 U NIT M EETINGS (C ONTINUED ) P RESS RELEASE W EEKLY TEAM MEETINGS S OCIAL M EDIA S TRATEGY P HASE O NE Media Plan F ACEBOOK PAID MEDIA BEGAN P HASE TWO & T HREE M ARKETING I NTEGRATION M ARCH

#AdvanceBig10 Planning Timeline A PRIL M AY S ITE L AUNCH P HASE T HREE L AUNCH P HASE T WO L AUNCH E MAIL ONE AND PRESS RELEASE W EEKLY TEAM MEETINGS G ROUP M EETING E MAIL TWO THREE T OOLKIT A PRIL E VENTS S TUDENT E VENT VIP P HASE

THANK YOU Amber Turner Kate Jolly #AdvanceBig10