Make Your E-Newsletter a Member Must-Read For most REALTOR® associations, the e-newsletter is the most important channel for reaching members proactively. If members don’t know, they won’t participate, attend, or share!

First, lets talk about your newsletters…. Constant contact, Convio, mailchimp, etc Regular /Word MLS board By the way…CONVIO IS FREE from NAR!!!!

Short, enticing, and truthful subject lines Pique your members’ interest with creative, consistent, and truthful subject lines that allude to the content within. Subject lines should not be the same every time Make the subject line represent the most interesting piece of content of that specific newsletter Shorter is always better

Use a service, or end up in the spam folder Professional service is essential A professional service ensure that your text and images are properly formatted for any device It will provide statistics on delivery and open rates, enabling you to tweak your content for better results Test which days provide better open rates

Click the headline, stay for the summary The best-practice format for an e-newsletter item is a headline, a brief blurb (two or three sentences), and a link to “read more” information. Sure, it’s easier to just link readers to the original source from a headline Post the article on your website as a post or blog post with a link to the original article. THEN link your newsletter to that post, not the website of the original article.

Figure out what’s working; do more of it Using your professional services analytics, you can see what type of information people are clicking on more Local news Consumer information DIY projects Legislative News Market Updates Upcoming Board Events

Track results to target delivery The 8 a.m. rush no longer works Experiment with your delivery times and track your results

Create and curate content Consolidation is key. A well-organized, regular e-newsletter is more effective than multiple, random s Organize your content into labeled categories “local news” “technology tips” “money savers” “take political action” “tips for your clients”

Stay out of the spam box watch the use of “red flag” words in subject lines and text For Free No Cost Act now! Don’t hesitate! Amazing Apply Online Fantastic deal Basically, FREE Anything Get started now See SPAM word more here